Responsibilities

• Design and implement comprehensive content strategies, including quarterly content and targeted advertising campaigns, to increase product awareness, generate demand and drive lead generation
• Develop, maintain, and refine the core messaging for the company’s brand, products, and value propositions, ensuring that content resonates with various audience segments and aligns with the overall marketing strategy
• Spearhead product marketing launch campaigns by crafting compelling messaging, defining unique value propositions, and producing high-impact promotional material such as press releases, videos, social media posts, and email campaigns
• Act as the primary resource for developing a wide range of content, including advertisements, company collateral, brochures, white papers, blog posts, infographics, and materials for product launches
• Write engaging video scripts and collaborate with the production team to create high-quality video content that supports marketing initiatives and product promotions
• Oversee Anatomage's webinar programs, including selecting speakers, reviewing and approving webinar content and topics, and hosting the sessions
• Create, maintain, and update website content. Provide support in the development and expansion of the website features as needed
• Assist in creating media lists, conducting outreach for new product launches, and maintaining positive relationships with local new outlets
• Oversee and ensign the visual performance of content marketing initiatives using metrics, KPI’s, providing insights and recommendations for optimization
• Work closet with other departments such as lead generation, events, sales, product development, and customer support team to ensure cohesive messaging and integrated marketing efforts

Requirements

• Bachelors degree in Marketing, Communications, Business, or Medical Science or a related field preferred
• 5+ years of experience in brand and content marketing, preferably in the healthcare or education technology industry
• Strong writing, editing and communication skills
• Ability to create compelling content for diverse audiences
• Proven experience with content management systems
• Knowledge of social media marketing and email marketing
• Creative thinking
• Ability to manage multiple projects
• Experience with design tools such as HTML, CSS and WordPress

Benefits

• Health, Dental, and Vision care for you and your family
• 401K savings plan with employer matching
• Generous PTO leave and paid holidays
• Casual work culture
• Collaborative and inclusive work environment