Marketing Manager, Math

USA (Remote)

$76K/yr – $100K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive ALEKS Math GTM, sales enablement, and cross-functional collaboration to grow market share.

  • Own a strategic go-to-market plan for ALEKS Math within a cross-functional team.
  • Must-have: 3–4 years of client-facing Sales/Marketing experience with SFDC/Marketo familiarity.
  • Standout: Data-driven, end-to-end enablement and enablement materials across live and virtual events.

Job Description

Responsibilities

  • Work and thrive within an integrated cross-functional team focused on ALEKS Math.
  • Develop and execute a comprehensive, strategic go-to-market plan in coordination with the integrated team.
  • Work with team colleagues to identify and evaluate digital product and service opportunities focused on ALEKS.
  • Work with stakeholders to write and develop portfolio positioning and messaging in alignment with ALEKS platform strategy and ensure these are effectively communicated to target audiences.
  • Lead a customer acquisition process and customer delight plan across ALEKS Math.
  • Provide sales support and enablement to internal and external customers, including a team of ALEKS Sales Specialists.
  • Conduct customer and internal-facing presentations and trainings on a regular basis in both live and virtual environments.
  • Develop internal and external sales and training resources to help the organization promote the assigned portfolio, answer customer/rep inquiries, and troubleshoot special problems.
  • Analyze market trends and potential market opportunities and participate in market research, market planning, and product development.
  • Use data to drive decision making across portfolio and share best practices with the team.

Requirements

  • Minimum 3-4 years of client-facing Sales and/or Marketing experience.
  • Strong understanding of emerging marketing trends, technologies (especially SFDC, Marketo), and integration strategies.
  • Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue.
  • The ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe.
  • Success in managing and delivering virtual and/or live events and conducting compelling presentations—both internally and externally.
  • Ability to travel up to 35%.

Benefits

  • An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.
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McGraw Hill

We are a leading global education company that partners with millions of educators, learners and professionals around the world. At McGraw Hill, we believe that your diverse experiences enrich the way you learn, teach and grow. Every educator teaches differently. Every institution has a unique approach. Every learner forges their own path to become who they want to be. We know that no two journeys are the same – and support your path, wherever it may take you. Our mission is to guide you along the path to unlock your potential, no matter where your starting point may be. Through our commitment to equity, accessibility and inclusion, we foster a culture of belonging that respects and reflects the diversity of the people and communities we serve. For over 130 years, we have never stopped innovating to meet the ever-changing needs of educators and learners – and will continue to support and celebrate your efforts every step of the way.Find your path to what’s possible. Learn more at https://careers.mheducation.com/

Founded in 1900
New York, New York, USA
7.6K employees (1,730 in marketing)

Traffic Signals

Monthly Visitors
52M
Traffic Source Mix
Search
17.9%
Direct
63.1%
Referral
18.1%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~7.6K

Marketing Team

Marketing Team Size
1,147 (15% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Sep 2021
    Private Equity Round
  • Mar 2012
    Private Equity Round