Responsibilities

• Promotes on-brand messaging to customers through traditional, digital, and social media channels to drive revenue and support hotel goals.
• Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness.
• Showcases Food and Beverage promotions to hotel guests and local patrons.
• Liaises and builds partnerships with regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are integrated with selling efforts.
• Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals.
• Manages internal and external communication and digital presence including property website, third party channels and social media while maintaining brand integrity.
• Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs.
• Reports on campaign performance to SMR leadership as requested.
• Develops and executes overarching marketing strategy for hotel/group of hotels aligned with business priorities, with support and consultation of the General Manager(s).

Requirements

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
• OR
• 4-year bachelor’s degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

Preferred

• Experience coordinating with regional eCommerce and Marketing teams
• Experience with hospitality marketing or digital advertising across agency or in-house settings