Responsibilities

• Develop annual marketing plans including brand objectives, strategies and tactics, volume sales budgets and marketing expense budgets, which integrate overall brand and company objectives and illustrate a strong understanding of brand strengths, weaknesses, opportunities, and threats in the marketplace.
• Effectively communicate brand objectives, strategies, and tactics to sales organization, gaining buy-in to brand and portfolio strategies. Actively seek and pursue opportunities for growth by translating brand insights and consumption, market research, competitive intel, company priorities and capabilities and into actions that lead to building brand awareness, trial of brand and products, and company growth.
• Lead the development of brand performance analyses and reports; proactively identify issues and translate into actions/opportunities. Examples include:
• Brand performance updates
• Media performance
• Competitive analysis
• Financial performance
• Situation Analysis (Product, Placement, Promotion, Pricing, Consumer, Competition)
• SWOT Analysis (strength, weakness, threat, opportunities)
• Manage or supervise management of brand forecasts and marketing expense budgets including development of forecasting and tracking models for brands that are relevant for management decisions and integrate Circana data, factory shipments, retailer specific data, and financial information.

Requirements

• Four to six years progressive experience in fast moving consumer goods industry,
• Experience in a role leading the development of new or existing products or strategies from conception to implementation
• Experience developing and implementing marketing plans and strategies, specifically including emerging/new product development/launches, managing marketing initiatives including market research, consumer and trade promotions, packaging, advertising and selling materials/presentations.
• Experience developing national advertising campaigns including management of advertising development and media plans.
• Cross-cultural awareness and sensitivity; experience working with Global/International business preferred
• Project Management experience required
• Bachelor’s Degree required; MBA degree with emphasis in Marketing preferred.
• Four to six+ years progressive experience in fast moving consumer goods industry,
• Experience in a role leading the development of new or existing products or strategies from conception to implementation
• Experience developing and implementing marketing plans and strategies, specifically including emerging/new product development/launches, managing marketing initiatives including market research, consumer and trade promotions, packaging, advertising and selling materials/presentations.

Preferred

• Experience planning and executing non-traditional (e.g., “guerilla” or grass roots) marketing tactics is a plus.

Benefits

• In addition to your salary, Storck offers a comprehensive total rewards package, including a 6% employer 401(k) plan contribution, Health benefits on day 1 including a 100% employer paid option for medical and dental, Hybrid flexible work schedule including reduced Friday hours all year round, Paid maternity/paternity leave, Monthly wellness stipend, and more. This position is also eligible for PTO ranging from 35-45 days based on our Company PTO Policies and paid Sabbaticals ranging from 5-20 days based on tenure. Plus, we can’t forget to mention the supply of delicious candy!!
• Additional information regarding the benefits for this position can be found in the Benefits Summary that is available from our Human Resources Department.