Responsibilities

• Content Management – Website: Create and/or assign copywriting/editing for web pages, blogs, nurturing emails, case studies, etc. to support strategic initiatives.
• Content Management – Identify appropriate audiences to target, plan and launch nurturing email campaigns via HubSpot platform.
• Content Management – Track the effectiveness of campaign objectives and adjust strategy as needed.
• Social Media – Using monthly/quarterly topics, determine the best use of budget to target sponsored ads on LinkedIn and other social platforms as needed.
• Social Media – Work with marketing team to ensure posts are scheduled and executed according to identified focus.
• Social Media – Determine organic social post strategy monthly.
• Social Media – Monitor social media performance and recommend opportunities to improve engagement and brand awareness.
• Video Production – Work with Video Production Specialist and VP of Marketing & Communications to determine and schedule video topics and focus to support content strategy.
• Video Production – Provide video scripting/editing as needed or requested.
• Events & Sponsorships – Coordinate customer events, trade shows, sponsorships, webinars, and community engagement initiatives.