Responsibilities

• Develops, recommends, and implements comprehensive marketing, communication, branding, and community engagement strategies that support organizational goals, growth initiatives, and patient engagement.
• Researches market trends, community needs, patient demographics, and competitive factors to identify opportunities for growth, service promotion, and community engagement.
• Develops a comprehensive understanding of the organization's providers, pharmacists, services, programs, and specialties and leverages that knowledge to create effective marketing and outreach strategies.
• Builds and maintains collaborative relationships with providers, pharmacists, organizational leaders, and staff to identify opportunities to promote services, expertise, and organizational initiatives.
• Ensures the SWVHS brand identity, messaging, and organizational values are consistently and accurately represented across all internal and external communications, marketing materials, digital platforms, signage, and promotional activities.
• Develops and manages advertising, digital marketing, public relations, and promotional campaigns designed to increase awareness, engagement, and patient acquisition.
• Creates and coordinates health education materials, promotional content, press releases, and other communications that support patient education and organizational objectives.
• Oversees website content, digital communications, and online presence to ensure information is accurate, relevant, engaging, and aligned with organizational priorities.
• Oversees exterior building signage, internal promotional signage, and related visual communications to ensure consistency and brand compliance.
• Establishes and maintains relationships with local governments, city and town councils, schools, churches, chambers of commerce, civic organizations, businesses, and community groups to identify partnership and outreach opportunities.

Requirements

• Associate or bachelor’s degree in business administration, journalism, communications, or related field required.
• One to three years of experience in marketing, communications, or public relations preferred.
• Demonstrates creativity, adaptability, and strong project management skills.
• Communicates effectively, both verbally and in writing.
• Maintains professionalism under pressure and in dynamic environments.
• Collaborates across departments and levels of leadership.

Preferred

• Master’s degree is beneficial but not required.