Responsibilities

• Develop end-to-end marketing plans that align Formlabs and channel partner initiatives across manufacturing, dental, and medical sectors in Japan.
• Lead regional PR, brand positioning, and awareness programs to strengthen Formlabs' position as the market leader in professional 3D printing.
• Collaborate with global product marketing, content, and translation teams to deliver compelling, locally relevant content for Japanese customers and partners.
• Develop and implement regional channel programs and empower channel partners with effective product marketing materials and sales enablement tools.
• Engage directly with customers to capture how they use Formlabs products and develop user stories that highlight success across key industries.
• Define, track, and report on regional marketing KPIs and OKRs covering channel performance, web traffic, lead generation, and user engagement.
• Join the APAC leadership team and contribute to broader regional strategy

Requirements

• Native Japanese speaker with excellent English communication skills
• Experience in regional marketing management
• Proficient in tools such as Google Analytics, website CMS platforms, Salesforce or equivalent CRM, and marketing automation systems
• Strong analytical mindset - able to identify trends, spot opportunities, and make data-driven decisions
• Creative thinker with the ability to adapt global strategies to local market realities
• Results-driven and comfortable operating in a fast-moving, high-growth environment

Preferred

• Familiarity with graphic design tools such as Photoshop, Illustrator, or InDesign
• Experience with Salesforce and Marketo or similar platforms
• Technical or engineering background, or prior experience marketing to manufacturing, dental, or medical industries
• Experience managing agencies for content, PR, and media
• Passion for 3D printing and emerging technologies
• Experience in rapidly scaling startup environments

Benefits

• Competitive salary and equity in a unicorn-stage company
• Hybrid work environment
• Language learning and professional development support
• In-house and external training opportunities
• Unlimited 3D prints
• Regular team events
• Perks are subject to adjustments and may vary from team to team