Responsibilities

• Working with internal and external agencies and other partners to develop innovative and impactful initiatives and tactics that align to the Patient Services strategic imperatives and APS marketing priorities.
• Lead content creation for HCP and office staff facing access and reimbursement challenges as well as support the development and maintenance of digital channels directed to HCP customers.
• Support the development of the PSP brand positioning across stakeholders for new and enhanced patient services support care models, including identifying barriers to patient access and developing innovative solutions to help HCPs address those needs.
• Support the AD in managing the marketing budget while identifying efficiencies and opportunities to maximize resources.
• Deliver marketing briefs, develop timelines to accomplish tasks, and anticipate impediments to project timelines.
• Partner with business insights and analytics teams to measure the effectiveness of access/reimbursement campaigns and recommend improvements.
• Track and manage segment budgets for access/reimbursement marketing programs.

Requirements

• Bachelor’s degree required.
• Minimum of 5+ years in healthcare, pharma, biotech, or diagnostics marketing, with the ideal candidate having previous pharma HCP marketing experience
• Functional expertise in field access and reimbursement team operations
• Launch experience preferred
• Strong storytelling capabilities, excellent oral, written, and presentation skills
• A balance of analytical thinking and creative vision
• Experience with managing multiple external agencies.
• Strong project management, planning skills, and attention to detail.
• Experience taking materials through an MRL/review process.
• Demonstrated ability in developing and supporting marketing plans and program pull – through.
• Strong working knowledge of healthcare processes in Buy-and-Bill and Specialty Pharmacy acquisition channels; Benefit verification and prior authorization; Claim submission and denial management.

Preferred

• Launch experience preferred
• Experience with digital channels development (implied by responsibilities)
• Experience with field access and reimbursement team operations (implied in requirements)

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.