Responsibilities

• Translate brand strategy into omnichannel marketing plans that reflect the positioning of the brand, while aligning to brand objectives
• Lead the creative development and deployment of insight-driven, channel-specific, and personalized content.
• Pull through strategic direction for agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goals
• Work closely with marketing / media teams and external media agencies to develop and execute working media investment plans.
• Work with research/analytics teams to generate and analyze consumer data/insights to inform and improve audience focus, tactical execution and ROI.
• Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the label.
• Partner with internal groups (e.g. Public Affairs, Legal, Regulatory, Medical and Project Management) to ensure compliance and consistency in approach and messaging.

Requirements

• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills

Preferred

• 5+ years of Consumer marketing or relevant marketing experience.
• Competency in core marketing capabilities such as creative development, translating analysis to insights, optimization across the marketing mix
• Experience developing and executing marketing assets across key touchpoints (i.e. TV, Digital, Social, Website, CRM).
• Experience identifying key campaign metrics (KPIs) and utilizing for continuous enhancements and future design/innovation.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.