Marketing Manager - Healthcare

Los Angeles, CA (Hybrid)

$80K/yr – $120K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own physician recruitment growth through multi-channel campaigns, brand content, and data-driven optimization with tight cross-functional collaboration to hit hiring goals.

  • Own multi-channel physician recruitment campaigns across digital and direct mail to drive qualified applications.
  • Turn market research into proactive trends and actionable tweaks to messaging, channels, and content.
  • Partner with agencies and internal teams to refresh ads, optimize the website brand presence, and produce compelling recruitment video content.

Job Description

Responsibilities

  • Design and execute innovative physician recruitment campaigns across digital (online, email, social media) and traditional (direct mail) channels.
  • Conduct ongoing market research and proactively identify trends, opportunities, and potential challenges within physician recruitment.
  • Refresh and optimize job ad copy and messaging across all recruitment platforms; continually research and introduce new resources and channels.
  • Drive brand messaging and advertising initiatives on the company website; monitor and coordinate regular content updates.
  • Organize and lead video production at physician retreats and events to generate compelling recruitment content.
  • Manage day-to-day social media presence — crafting daily posts that support recruitment goals and reinforce brand identity.
  • Collaborate with external marketing agencies to execute company-wide marketing objectives.
  • Bring fresh, innovative ideas to the table and take initiative to improve recruitment marketing strategies continuously.

Requirements

  • 3+ years of experience in marketing, with a strong emphasis on campaign strategy and execution.
  • Healthcare and/or physician recruiting marketing experience is required.
  • Proven track record of developing and managing successful marketing campaigns (portfolio required).
  • Strong proficiency in Google Ads and other paid advertising platforms.
  • Experience with graphic design software (Adobe Creative Suite or similar).
  • Excellent written and verbal communication skills — you write with clarity and creativity.
  • Highly organized with exceptional attention to detail and ability to manage multiple projects simultaneously.
  • Strong analytical mindset — you use data to make decisions and measure success.
  • A team player who collaborates well across departments and with external partners.
  • Self-starter mentality with a proactive approach and ability to work independently.

Benefits

  • Medical, Dental, and Vision Insurance
  • Generous 401(k) plan
  • Paid Time Off
  • Life Insurance
  • Continued Education opportunities to support your professional growth and development
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Skilled Wound Care

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Founded in 2007
Los Angeles, California, USA
143 employees
82% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
19.4K
Monthly Google Ads Budget
$1K
Traffic Source Mix
Search
42.6%
Direct
40.6%
Referral
7.2%
Social
8.1%
Paid
1.3%

Headcount Trend

Current headcount: ~143

Marketing Team

Marketing Roles Posted (Last 30 Days)
3