Marketing Manager

New York City, NY (Hybrid)

$85K/yr – $95K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end execution and optimization of multi-channel campaigns across more than 30 healthcare brands, coordinating cross-functional partners and translating data insights into action.

  • Manage campaign production workflows and assets
  • Translate strategic initiatives into actionable steps and drive improvements
  • Analyze data from ESPs and analytics tools to guide optimization and coordinate with the PPC and Campaign Performance teams

Job Description

Responsibilities

  • Support the daily execution of campaigns across our network of more than 30 brands that provide content to healthcare professionals, to help ensure accurate and timely delivery.
  • Assist as a point of contact for cross-functional partners, helping track progress and address routine issues.
  • Contribute to the execution and optimization of marketing campaigns across email, social, paid media, onsite promotion, and more.
  • Help manage production workflows for emails, ads, social content, and other campaign assets.
  • Work with the PPC team to optimize campaign coordination and communication.
  • Review performance data in our ESP, analytics tools, and event platforms (Eloqua, Looker, Google Analytics, ON24 and similar tools) to help guide optimization efforts.
  • Collaborate with other Managers within the Campaign Performance team and cross-departmentally to share best practices and support coordinated project delivery.
  • Assist in the rollout of new strategic initiatives by helping translate them into clear, actionable steps.
  • Explore and test new tactics and share ideas to enhance campaign performance.
  • Provide support on additional marketing initiatives as needed including occasional remote weekend support.

Requirements

  • Minimum of 5-7 years of marketing experience, ideally in digital or campaign-focused roles.
  • Bachelor’s degree in related field.
  • Strong email marketing expertise (planning, QA, deployment, performance review).
  • Excellent communication and cross-team collaboration skills.
  • Highly organized, with the ability to manage multiple projects and deadlines.
  • Proactive, flexible, and solutions-oriented with a strong work ethic.
  • Comfortable interpreting performance metrics and turning insights into action.
  • Ability to analyze and interpret data within analytics platforms, such as Google Analytics, Looker, and ESPs.
  • Familiarity with any ESP, virtual event platform, or design software is a plus.

Benefits

  • A competitive compensation package
  • The salary range for this position is $85,000 - $95,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.
  • Paid annual vacation, holiday and sick time off
  • Comprehensive health plans including medical, dental and vision
  • Competitive 401(k) investment options and generous company matching program
  • Life insurance
  • Commuter benefits
  • Employee referral awards
  • Tuition reimbursement
  • Training opportunities through industry-recognized programs

Marketing Team

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