Responsibilities

• Promotion Strategy: Develop and execute the Loft promotion strategy across AWS-owned and third-party email programs, social media, web, and grassroots channels to drive awareness, events registration/attendance and returning visitors
• Registration & CRM Management: Manage event registration platforms and ensure seamless data flow to marketing CRMs, maintaining data integrity and enabling automated nurture workflows.
• Content Calendar & Publishing: Own the content calendar for the Builder Loft content series showcasing Loft experiences, builder stories, and hands-on learning opportunities. Coordinate with team members and external partners to drive content creation and ensure editorial quality.
• KPI Tracking & Reporting: Track and report on marketing KPIs including registration conversion rates, email open/click rates, social media engagement, content reach, and web monthly active users.
• Audience Analysis: Conduct demographic and cohort analysis of Loft attendees to inform programming and outreach decisions. Own attendee data analysis, identifying trends in audience composition, repeat attendance, and engagement patterns.
• PR Coordination: Coordinate with AWS PR teams high-profile event announcements, ensuring consistent messaging and maximum media impact.
• Localization: Lead localization efforts where necessary, adapting marketing materials, campaigns, and content for local markets while maintaining brand consistency.
• Physical-to-Digital Engagement Strategy Ownership: Designing the strategy that moves builders from initial awareness and in-person attendance into sustained always-on digital engagement.
• Cross-Functional Collaboration: Collaborate with the Community & Partnerships Manager on community channel promotion and co-marketing with partners. Work effectively across AWS with groups such as developer advocacy, digital marketing, field marketing, sales, and startup teams.

Requirements

• 5+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience in designing and producing content for a technical audience, such as Software Engineers, System Administrators, or IT professionals
• Experience analyzing digital marketing campaigns, patterns and data trends to determine if they are meeting business objectives, and in turn leading recommendations to optimize
• Experience managing event registration or marketing automation platforms (e.g., Cvent, Marketo, HubSpot, or similar).

Preferred

• Experience working within a global company, with multi-country responsibilities
• Demonstrated proficiency using AI tools to drive efficiency, personalization, and scale
• Familiarity with community-led growth strategies and grassroots marketing.
• Experience in event marketing
• Experience coordinating with PR teams on product launches or location openings.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave