Responsibilities

• Collaborate and support the marketing department's initiatives with the planning, executing, and tracking marketing strategies and campaigns such as email, events, social media, and content marketing.
• Develop and implement multi-channel marketing plans to promote the organization and its products or services.
• Lead overall execution and project management of marketing campaign schedules, working across the organization to accelerate GTM execution and reach acquisition targets.
• Partner with performance and lifecycle marketing to define, build, maintain PESO channels (paid, earned, shared, owned), segmentation, and customer journeys.
• Oversees paid digital & traditional media, including SEM, SEO, OOH, direct mail, and web development agency partners.
• Leverage data-driven analytics to track KPI's, generate insights, and make recommendations for new campaign optimization.
• Analyze the effectiveness of marketing programs by tracking performance metrics and evaluating ROI.
• Manage and guide marketing team members, providing leadership, direction, and ongoing performance feedback.
• Ensure alignment with organizational policies, brand guidelines, and overall strategic direction.
• Other duties as assigned.

Requirements

• Bachelor's degree in marketing, Communications, Business, or related field.
• Minimum of 6+ years of progressive experience in marketing, with demonstrated experience in campaign planning and execution.
• Experience supervising or managing team members.
• Strong understanding of marketing principles, concepts, and best practices.
• Strong leadership and management capabilities.
• Excellent oral and written communication skills.
• Ability to influence and collaborate effectively across teams.
• Project management expertise with strong attention to detail.
• Strategic thinking paired with creative problem-solving.
• Strong interpersonal skills and the ability to build productive relationships.