Responsibilities

• Implements and manages the strategic marketing plan for Flying Horse Resort & Club and its associated hospitality businesses.
• This role involves evaluating market trends and competitive research, managing all marketing communications efforts, including advertising, website management, social/digital marketing, and public relations programs.
• Strategic Planning: Collaborate with the Leadership Team to develop and implement comprehensive marketing strategies that align with the resort's goals and objectives.
• This includes understanding the business side of the hotel and hospitality industry, specifically budget and financial management.
• Brand Management: Uphold and enhance the resort's brand image through various marketing initiatives, including onsite and offsite events and tradeshows.
• Monitor online brand reputation and respond to customer reviews.
• Market Research: Conduct market research to identify trends and opportunities that could benefit the resort.
• Budget Management: Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Campaign Management: Plan, execute, and oversee advertising campaigns across multiple channels, including digital and traditional media.
• SEO Knowledge: Both On-Site and Off-Site SEO are critical for increasing online visibility and attracting potential customers.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in a similar role, preferably in the hospitality industry.
• Strong understanding of traditional and digital marketing tools and techniques.
• Excellent leadership, communication, and analytical skills.
• Proficiency in relevant software, including MS Word, Excel, CRM systems, and content management systems.
• Excellent written and verbal communication skills are crucial. A successful Marketing Manager should be able to articulate the brand's vision to the team as well as communicate effectively with clients and partners.
• The ability and desire to build strong internal and external relationships are essential.
• Problem-solving, adaptability, and the ability to work under pressure are critical skills for this role.
• The Marketing Manager will successfully integrate the marketing efforts into the daily operations of the resort by fostering a creative and collaborative work environment.

Benefits

• Flying Horse Resort & Club offers a comprehensive benefits package, including medical, dental, and vision insurance; company-paid life insurance; and short-term and long-term disability coverage and paid time off.
• Additionally, we provide a 401(k) retirement plan with an employer match.
• All benefits are subject to the terms of the applicable plan documents, including eligibility requirements and waiting periods, as required by law.