Responsibilities

• Develop, implement, and optimize integrated marketing campaigns across digital platforms including social media, email, paid advertising, and search engines.
• Manage paid advertising campaigns on platforms such as Google Ads (formerly Google AdWords), Facebook Advertising, and other social media advertising channels to maximize ROI.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic.
• Oversee website management using content management systems like WordPress, ensuring content is engaging, SEO-friendly, and aligned with brand standards.
• Analyze web analytics reports using tools like Google Analytics, Google Tag Manager, and marketing automation platforms to track campaign performance and identify opportunities for improvement.
• Create compelling content for various channels including blogs, social media posts, email newsletters, and landing pages while maintaining brand voice.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing marketing materials.
• Implement conversion optimization strategies by testing landing pages, call-to-actions, and user experience enhancements to boost lead generation and sales.
• Manage social media marketing efforts by planning content calendars, running targeted advertising campaigns, and engaging with followers across platforms such as Facebook, LinkedIn, Twitter, and Instagram.
• Coordinate with sales teams on B2B marketing initiatives and support e-commerce strategies through paid search marketing (SEM) and performance marketing techniques.

Requirements

• Proven experience in digital marketing or related roles with a strong understanding of SEO tools, paid advertising campaign management, social media marketing, and web analytics reporting.
• Hands-on experience with website management platforms such as WordPress or similar CMS (Content Management Systems).
• Proficiency in Adobe Photoshop, Adobe Creative Suite (including Illustrator), HTML/CSS basics, JavaScript fundamentals, SQL knowledge is a plus for technical proficiency.
• Demonstrated success in managing paid advertising campaigns across multiple channels including Google Ads (Google AdWords), Facebook Advertising, and other paid media platforms.
• Strong copywriting skills combined with content creation expertise for diverse digital formats.
• Familiarity with marketing automation tools for campaign setup and performance tracking.
• Ability to analyze data effectively using Google Analytics or similar tools to inform strategic decisions.
• Experience working within e-commerce environments or B2B markets is advantageous.

Preferred

• SQL knowledge is a plus for technical proficiency.
• Experience working within e-commerce environments or B2B markets is advantageous.

Benefits

• Health insurance
• Paid time off