Responsibilities

• Support and execute the overall marketing strategy, contributing to brand growth across digital channels including SEO, email, paid advertising, creative management, and content management.
• Develop, implement, and manage our social media strategy across Instagram, X, YouTube, TikTok, Meta, and LinkedIn.
• Own and optimize our paid advertising programs across Google, Meta, Microsoft, Pinterest, Reddit, Snapchat, TikTok, and X.
• Design and execute social media campaigns that align with brand identity and business goals, with a focus on brand recognition and revenue growth.
• Create and curate high-quality social media content, including photos, video, graphic design, and editing, ensuring consistency with brand voice and aesthetic.
• Monitor performance analytics to identify opportunities, track KPIs, and adapt strategies to grow followers and increase engagement.
• Collaborate with sales leadership and company executives to align marketing strategies with business objectives.
• Manage the social media marketing budget to maximize ROI and efficiency.
• Engage with our community by responding to comments, messages, and reviews to foster a positive user experience.
• Work cross-departmentally to drive efficiencies in marketing technology and operations.