Responsibilities

• Develop and own Easypak’s annual marketing strategy
• Create marketing plans aligned with overall company growth objectives.
• Build and maintain customer personas across target market segments.
• Identify new market opportunities and emerging trends.
• Conduct ongoing competitive analysis and recommend strategic actions.
• Define and monitor marketing KPIs and ROI metrics.
• Own inbound and outbound lead generation initiatives.
• Develop campaigns that produce measurable sales opportunities.
• Partner closely with the Sales Team to improve pipeline development.
• Establish campaign performance metrics and continuously optimize results.

Requirements

• Education: Bachelor’s degree of Marketing, Business Administration, or related experience. A relevant master’s degree is a plus.
• Experience: 3+ years in a Marketing Generalist or Marketing role required.
• Proven experience as a Marketing Manager or similar role in packaging industry or related field.

Preferred

• Master’s degree is a plus.

Benefits

• Comprehensive Benefits: We offer medical, dental, vision, life insurance, 401K with an employer match, and more!