Responsibilities

• Drive the ongoing development and publishing of the dual brand menu. Work with cross functional leaders from the brands, as well as franchisees, operations, and leadership to optimize the dual brand menu
• Publish and manage the overall dual brand marketing and LTO calendar. Ensure broad alignment and awareness of the calendar, and ensure restaurants receive relevant materials on time
• Optimize the dual brand website, including the strategy for its enhancements, layout, and presentation.
• Create and drive a loyalty program strategy for our dual brand concept
• Support Dual Brands online presence through partnering with communications and external partners to ensure strong brand presence
• Bring additional concept enhancements to life over time, including enhancements to gift card programs, uniforms, catering/to-go, restaurant design elements, etc..
• Build strong collaborative relationships with franchisees, company operators, marketing teams and other cross functional teams
• Partner with Operations to identify sales-driving opportunities and implement targeted campaigns.
• Organize and support in-store events, fundraisers, and sponsorships.
• Collaborate with the agency partners to manage tracking and performance of local digital media channels including local outdoor and direct mail
• Ensure timely delivery of marketing materials and compliance with brand standards.
• Maintain a calendar of marketing activities and report on ROI

Requirements

• Bachelor’s degree in marketing, communications or equivalent professional experience
• Minimum 5-7 years’ experience in corporate marketing within the restaurant industry (working directly with franchise groups is a plus)
• Experience in managing menu development, marketing calendars, and other relevant restaurant marketing activities
• Proficiency in Microsoft office applications, including MS Excel, Outlook, Word, and PowerPoint
• Ability to multi-task in a fast-paced environment
• Strong analytic and research skills
• Strong written and oral communication skills, including ability to lead meetings with senior leaders and share findings through formal presentations
• Excellent project management skills and detail orientation
• Ability to travel as needed (25% of time)

Preferred

• Experience in franchise groups is a plus
• Ability to work effectively across cross-functional teams and with external partners (agency relations) is a plus