Responsibilities

• The Marketing Manager, Digital & Communications is responsible for driving eCommerce growth, digital content strategy, campaign activation, and communications initiatives that improve customer engagement, lead generation, and business performance.
• The role establishes governance, best practices, and cross-channel frameworks that connect website, content, communications, and marketing activities into cohesive customer experiences.
• By partnering across marketing, eCommerce, product, science, and regional teams, the role identifies growth opportunities, optimizes customer journeys, and enhances the effectiveness of digital marketing programs.
• 1. eCommerce & Digital Experience Strategy
• · Partner with eCommerce stakeholders to develop and support digital marketing initiatives that drive awareness, engagement, retention, conversion, and revenue growth.
• · Identify opportunities to improve digital commerce performance through content, campaigns, customer experience, and optimization initiatives.
• · Develop digital experience roadmaps that improve content discoverability, customer engagement, conversion, and business performance.
• · Ensure website content aligns with business priorities, customer needs, SEO best practices, and GEO principles.
• 2. Content Strategy, Editorial Governance & Corporate Communications
• · Establish editorial standards and content governance processes that ensure quality, consistency, and alignment with brand objectives.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Journalism, Business, or related field. Equivalent relevant experience considered in lieu of degree.
• 5+ years of experience in digital marketing, communications, content strategy, or integrated marketing.
• Experience managing website content strategies and digital customer experiences.
• Demonstrated success leading cross-functional initiatives and influencing stakeholders across multiple functions.
• Experience working with content management systems, marketing automation platforms, analytics tools, and SEO best practices.
• Must reside within a commutable distance to Brea, CA. This is not a hybrid or remote opportunity.

Preferred

• Strong knowledge of digital marketing channels, including websites, SEO, GEO, email marketing, social media, paid media, and marketing automation
• Strong business acumen with a customer-centric mindset.
• Proven project management and stakeholder management capabilities.
• Exceptional writing, editing, and content strategy skills.
• Ability to translate business objectives into integrated digital marketing programs and customer experiences.
• Strong analytical and problem-solving capabilities with the ability to convert insights into actionable recommendations.
• Ability to influence stakeholders and drive alignment across teams without direct authority.
• Ability to balance strategic thinking with practical execution and continuous improvement.
• Experience in global and matrixed organizations preferred.

Benefits

• Caring for our employees and their families
• Health & Wellbeing
• We offer comprehensive programs designed to support the health and wellbeing of our employees and their families. From medical coverage to wellness resources, we prioritize helping our people thrive both physically and mentally.
• Retirement & Financial Benefits
• We are committed to supporting our employees’ financial wellbeing—today and in the future. Our competitive compensation and retirement or savings programs are designed to help employees build financial confidence at every stage of their careers.
• Life & Disability Insurance
• We provide benefits that help protect employees and their loved ones when it matters most. Depending on location, our life and disability programs offer valuable financial security and added peace of mind during unexpected life events.
• Paid Time Off
• We know that time away from work is essential for rest, balance, and personal priorities. Our paid time off, holidays, and leave programs are designed to give employees the flexibility to recharge and take care of what matters most.
• Learning & Career Development