Marketing Manager

Oak Brook, IL (On-site)

$70K/yr – $75K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own the hotel marketing engine with end-to-end strategy and direct revenue ownership across rooms, F&B and events.

  • Campaigns and content ownership: plan, budget, creative direction, and performance across digital channels.
  • Cross-functional alignment: weekly marketing sync with Sales, F&B, and Operations to ensure strategic execution.
  • Earned and local reach: PR, influencers, media, and community outreach to lift awareness and loyalty.

Job Description

Responsibilities\n
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  • Lead and manage the end-to-end marketing strategy for the hotel and outlets, ensuring our unique identity is upheld while achieving commercial goals
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  • Own all marketing planning, budgeting, reporting, and creative direction with measurable results
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  • Foster collaboration, creativity, and alignment with the team while ensuring brand standards are upheld
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  • Develop and implement full-funnel marketing campaigns for rooms, restaurant, and events to drive direct revenue
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  • Own the content calendar, social media strategy, and digital storytelling for properties, outlets, and activations.
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  • Lead and oversee visual asset development, including photo and video shoots, brand collateral, and web creative
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  • Create and manage paid media strategies (search, social, display, sponsored placements) and optimize campaigns based on performance
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  • Utilize organic channels like PR, email, social, and local outreach to build awareness and loyalty
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  • Build strong local ties by engaging with community influencers, corporate partners, media, and local organizations
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  • Represent the hotel at key networking events, hospitality mixers, and brand activations
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\nRequirements\n
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  • 3-5+ years of experience in hospitality, lifestyle brand, or F&B marketing
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  • Proven success in building and executing integrated marketing strategies across digital, social, email, paid media, and partnerships
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  • Experience managing people or supporting junior marketing team members
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  • Highly organized, self-motivated, and comfortable juggling both high-level strategy and day-to-day execution
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  • Familiar with tools such as Google Analytics, Meta Business Suite, Canva/Adobe Creative Suite, and CRM/email platforms
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\nBenefits\n
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  • Highly competitive wages - Salary Range $70,000 - $75,000 annually.
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  • An exceptional benefit plan for eligible associates & your family members
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  • 401K matching program for eligible associates
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  • Discounts with our Crescent managed properties in North America for you & your family members
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Crescent Hotels & Resorts logo

Crescent Hotels & Resorts

At Crescent Hotels & Resorts, we believe success is the product of direct contact and experience. This guiding principle drives every aspect of hotel operations throughout Crescent. Recognized as one of the industry's top third-party hotel management companies, Crescent is committed to delivering excellence in hotel operations, profitability, and guest service through a hands-on approach and practical experience. Crescent’s foundational service offering is third-party hotel management of upper upscale full-service and luxury hotels and resorts in the US and Canada. The portfolio includes luxury lifestyle assets as well as hotels and resorts within the premier brands by Marriott, Hilton, and Hyatt. At Crescent, we are more than just a collection of hotels, we are a progressive company determined to be the employer of choice in the hospitality industry. Strong core values related to customer service and associate satisfaction account for the continued success of our company. Crescent seeks and recruits energetic, innovative individuals who have a desire to work in a results-driven environment. Our success is the direct result of everyone working together toward a common goal: To deliver exceptional service to our valued guests and provide a high quality work environment for our associates. At Crescent Hotels & Resorts, we expect our leaders to embrace an entrepreneurial spirit, strive to execute flawlessly and recognize our most important asset is our PEOPLE. We know our associates look to their leaders to embody the corporate culture. Our leaders’ passion and dedication will inspire you who, in turn, will share that enthusiasm with our guests.

Founded in 2001
Fairfax, Virginia, USA
1.1K employees (29 in marketing)

Traffic Signals

Monthly Visitors
45.1K
Traffic Source Mix
Search
37.6%
Direct
42.8%
Referral
15.5%
Social
3.4%
Paid
0.6%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
24 (2% of company)
Median Career Experience
17 years
Median Tenure
3.2 years

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