Responsibilities

• Develop and execute integrated marketing campaigns that support Procon's professional services, technology solutions, strategic growth initiatives, recruiting, and business development efforts
• Create compelling marketing content across digital and traditional channels, including website pages, service descriptions, project profiles, case studies, thought leadership, blogs, newsletters, social media, email campaigns, and executive communications
• Own Procon's content strategy and editorial calendar, ensuring consistent messaging and storytelling that strengthens the firm's brand and differentiates its expertise in the marketplace
• Lead public relations, award submissions, earned media opportunities, and industry recognition programs that increase visibility and reinforce Procon's position as an industry leader
• Partner with business development, technical leaders, and product specialists to develop go-to-market messaging, sales enablement materials, product launch campaigns, and customer-focused marketing that supports new and existing services and technology offerings
• Support strategic pursuits by developing compelling messaging, interview materials, executive biographies, client presentations, and marketing collateral that help win new business
• Manage internal communications initiatives, including company announcements, recruiting marketing, employee communications, and intranet content that strengthen culture and employee engagement
• Collaborate closely with the Marketing Manager, Media Specialist, Graphic Designer, and external marketing partners to deliver integrated campaigns while maintaining high standards for quality, consistency, and execution
• Analyze campaign performance, identify opportunities for improvement, and leverage marketing technology, AI tools, CRM platforms, and analytics to continuously improve marketing effectiveness
• Serve as a collaborative marketing partner across the organization, helping technical experts translate complex ideas into clear, engaging stories that build trust, generate demand, and support business growth

Requirements

• Bachelor's degree in marketing, Communications, Journalism, Business, English, Public Relations, or a related field
• 7-10 years of progressive experience in marketing, communications, product marketing, or content strategy
• Exceptional writing, editing, and storytelling skills with experience translating technical subject matter into engaging marketing content
• Experience supporting business development, sales, or go-to-market initiatives
• Experience managing multiple priorities and collaborating across departments
• Strong understanding of digital marketing, content marketing, CRM, email marketing, and social media
• Experience using AI tools and modern marketing technology to improve content development and campaign execution
• Ability to interview technical professionals and develop compelling stories from complex information
• Experience within the Architecture, Engineering, Construction (AEC), Owner's Representative, Program Management, Construction Technology, PropTech, SaaS, or professional services industries
• Product marketing experience supporting software or technology organizations serving the built environment

Preferred

• An exceptional storyteller
• Comfortable marketing both professional services and technology products
• Passion about helping sales teams succeed
• Equally comfortable developing strategy and writing content
• Organized, proactive, and able to manage multiple initiatives simultaneously
• Energized by emerging technology, AI, and digital marketing
• Interested in growing their understanding of the AEC industry and helping shape its future
• Experience leading or mentoring marketing staff is strongly preferred

Benefits

• Procon offers competitive salaries and a comprehensive benefits package, including full medical/dental insurance and 401(K) plan.