Marketing Manager

San Antonio, TX (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 4 days ago

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Job Summary

Own and drive pillar marketing programs across cross-functional teams, managing campaigns from planning through execution, collaborating with internal stakeholders and agencies, and turning data into actionable improvements.

  • Own campaign planning and execution lifecycle.
  • Collaborate across Marketing, Media, Digital, Sales, Operations and external partners.
  • Analyze results and translate insights into action plans.

Job Description

Responsibilities

  • Partner with the Marketing Director to execute annual Pillar Marketing strategies and business plans.
  • Lead day-to-day management of assigned marketing initiatives from planning through execution.
  • Manage agency partners, vendors and project timelines to ensure high-quality execution.
  • Collaborate with NAOU Media, NAOU Franchise and Cross-Franchise Brand Partners to leverage resources to amplify Pillar Marketing Campaigns
  • Coordinate cross-functional teams including Commercial Marketing, Media, Digital, PAC, Customer Teams, Sales, Operations and external partners.
  • Support development and localization of national marketing platforms for CCSWB markets.
  • Assist with campaign planning, activation logistics, consumer engagement and experiential marketing initiatives.
  • Manage assigned marketing budgets, invoices and financial tracking while ensuring efficient use of resources.
  • Analyze campaign results and prepare performance recaps, recommendations and action plans.
  • Identify opportunities to improve processes, campaign effectiveness and operational efficiency.

Requirements

  • A minimum of 3+ years’ experience in marketing, preferably in the consumer goods/beverages industry
  • Bachelor’s Degree required
  • Strong project management and organizational skills with the ability to manage multiple complex initiatives simultaneously.
  • Comfortable working in a fast-paced environment with changing priorities.
  • Strong analytical, communication and presentation skills.
  • Ability to influence without direct authority and build collaborative relationships.

Marketing Team

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