Responsibilities

• Develop and execute comprehensive marketing plans for priority backlist and strong-selling titles that sustain and build on sales momentum.
• Identify opportunities to extend the commercial life of books through advertising campaigns, seasonal promotions, retailer programs, creative partnerships, and trend driven activations.
• Analyze marketplace trends, consumer behavior, competitive activity, and sales data to inform campaign decisions.
• Partner with Sales teams to support retailer initiatives, promotional opportunities, merchandising programs, and account-specific marketing efforts.
• Partner with Publicity to amplify media, author, and event opportunities that can drive sustained sales.
• Monitor title performance and proactively recommend tactics to drive continued growth.
• Leverage social media, influencer partnerships, content marketing, email marketing, and community engagement initiatives to expand audience reach.
• Coordinate with brand, education, and library teams when applicable to support broader market opportunities.
• Track and analyze campaign performance, sales trends, and key marketing metrics.

Requirements

• 4+ years of marketing experience, preferably within book publishing, media, entertainment, or consumer brands.
• Demonstrated success developing and executing integrated marketing campaigns that drive sales growth.
• Strong analytical skills with experience interpreting sales and consumer data.
• A genuine interest in children’s and young adult books, authors, readers, and marketplace trends.
• Excellent project management and cross-functional collaboration skills.
• Strong written, verbal, and presentation communication abilities.
• Experience managing budgets and prioritizing spend based on business impact.
• Proven ability to work both independently and collaboratively within a team.
• Proficiency with Microsoft Office Suite and the ability to learn new applications and systems.

Benefits

• Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.