Responsibilities

• Own and optimize the end-to-end conversion experience for prospect leads from veterinary, breeder and shelter channels
• Define and test multichannel contact strategies (email, SMS, direct mail, phone) to grow response and enrollment rates from prospect audiences
• Create compelling conversion communications informed by user insight and test in partnership with the Digital Communications team
• Create manual campaigns targeting lead database segments to test messaging and promotional tactics that further lift response
• Partner with market teams to understand lead initiation and partner roadmaps, working collaboratively to build conversion success
• Own channel performance with a focus on driving activations and enrollments, communicating issues within journeys on a regular basis and estimating impact and assisting with prioritization and resolution
• Work closely with the UX and creative teams to optimize on and offline conversion experience for channel prospects
• Understand the phone experience and leverage insights to influence conversion
• Develop manage and communicate comprehensive communications testing pans and associated results
• Build an insight framework to ensure continuous user insight lies at the heart of conversion strategy

Requirements

• 5 -7 years of relevant marketing experience, including experience leading integrated, multichannel conversion, lifecycle, growth, or channel marketing programs.
• Commercially focused with track record of leading B2C conversion programs
• Direct marketing campaign experience across digital and offline channels
• Customer journey development
• Working knowledge of analytics and insight platforms (Google Analytics, Contentsquare, Qualtrics, Survey Monkey)

Preferred

• Adobe Marketo is highly desired
• Quebec French fluency is a plus

Benefits

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.