Responsibilities

• Develop marketing plans/strategies: You will be responsible for crafting tailored marketing plans that cater to the unique needs of the brand as well as the various service lines. In partnership with our Campaign Development and Digital marketing team, you will build plans that drive revenue with special focus on new customer acquisition.
• Digital marketing expertise: You will work with the digital marketing agencies to optimize PPC, LSA, retargeting, and other digital marketing tactics.
• Expert in assigned brand: Be the foremost expert in the brands' needs, business goals, opportunities, and challenges, including the competitive market.
• Leadership Collaboration & Brand Communication: Partner closely with General Managers and operational leaders as the brand’s go-to marketing expert, leading regular meetings, aligning marketing strategies with business goals, and providing performance insights and recommendations to leadership.
• Cross-functional Collaboration: Collaborate across departments to plan, launch, and measure lead generation campaigns across digital, direct mail, TV, radio, SMS, sponsorships, and hyper-local marketing.
• Marketing Generalist- Comfortable working with marketing experts in every discipline and able to translate strategies to operational teams to understand the purpose and benefit of programs.
• Data Analysis & Insights: Continuously monitor and analyze the performance of the brand and marketing campaigns with a highly detail-oriented, analytical approach. Leverage advanced Excel skills and AI-powered tools to surface insights, and translate data into clear, actionable recommendations that drive measurable results.
• Weekly reporting: Evaluate West performance identifying opportunities and risks.
• Budget Management & Planning- Develop marketing plans and budgets, continually monitoring results to drive incremental phone calls and web leads.
• Vendor/Agency Management- Build and maintain strong relationships with external agencies, vendors, and media partners to ensure successful campaign execution.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field with ability to develop strategies and execution plans (MBA a plus).
• 5+ years of overall marketing experience, with a proven track record of developing and executing successful marketing strategies as well as experience developing partner relationships.
• Experience in home services, HVAC, plumbing, electrical, retail, multi-location, or consumer service industries strongly preferred.
• In-depth digital marketing experience with experience across digital marketing channels, tools, and platforms; fluency in digital metrics, attribution, and performance reporting.
• Strong understanding of local marketing and lead generation strategies.
• Experience managing multiple campaigns and priorities simultaneously.
• Strong analytical and reporting skills.
• Excellent communication, organizational, and project management skills.
• Ability to thrive in a fast-paced, high-accountability environment.
• Advanced proficiency in Microsoft Excel for data analysis, reporting, and performance modeling (pivot tables, complex formulas, dashboards). Comfort leveraging AI tools (e.g., ChatGPT, Copilot, or similar) to accelerate insight generation and reporting efficiency is strongly preferred.