Responsibilities

• Increasing course registrations and completion rates across Cato Courses – Cato’s new dynamic online learning platform that dives into key topics shaping the world today
• Expanding attendance and geographic reach for Cato University in-person events – this is Cato’s premier educational event series for college and graduate students providing exclusive access to Cato scholars and industry experts
• Scaling the Sphere Education Initiatives educator network - providing educators with viewpoint- diverse resources to bring conversations to the classroom and equip students to engage in civil discourse
• Growing and activating email audiences to support cross-marketing across products in the education initiatives portfolio
• Driving sustained increases in site traffic, engagement, and audience retention
• You will define the strategy, manage execution, and continuously optimize performance.
• Scalable marketing campaigns that introduce new audiences to Cato’s education products
• Clear audience journeys that meet learners where they are and guide them deeper into Cato’s ecosystem
• A growing national network of educators and learners engaging with classical liberal ideas
• A repeatable growth engine that expands Cato’s long-term influence

Requirements

• A strong understanding of, and alignment with, libertarian or classical liberal principles is required
• 3–5+ years of experience in marketing, ideally in an agency, or mission-driven environment
• Experience driving events and course registrations, or audience development
• Experience managing multi-channel campaigns across digital platforms
• Comfort working with data, testing strategies, and performance optimization
• Ability to translate complex ideas into accessible, compelling messaging
• Strong project ownership and ability to drive work forward across teams
• Proficiency in email marketing and automation
• Experience with web analytics tools (Google Analytics, social media analytics)
• Knowledge of digital advertising best practices

Preferred

• Familiarity with audience segmentation
• Working knowledge of LLM AI tools
• Experience in mission-driven education initiatives or public policy outreach

Benefits

• Medical, dental, and vision insurance
• Employer contribution to a Health Savings Account (HSA)
• Generous vacation and sick leave
• Paid parental leave
• Employer-provided life and disability insurance
• 401(k) employer match
• Transit and parking benefits
• Pet discount plan