Responsibilities

• Marketing Strategy & Campaign Execution – a. Assist in the development and implementation of annual marketing plans aligned with organizational goals and patient growth strategies.
• Marketing Strategy & Campaign Execution – b. Manage the execution of campaigns across digital, print, and community channels, ensuring brand consistency and measurable impact.
• Marketing Strategy & Campaign Execution – c. Collaborate with clinical teams, community engagement, and development to create targeted outreach strategies for priority populations.
• Marketing Strategy & Campaign Execution – d. Support marketing initiatives for clinic openings, awareness campaigns, advocacy events, and fundraising programs.
• Digital Marketing & Communications – a. Manage content and updates for CAN’s website, email marketing platforms, and social media channels.
• Digital Marketing & Communications – b. Oversee paid digital campaigns (Google Ads, social media advertising, etc.) in partnership with external vendors or internal teams.
• Digital Marketing & Communications – c. Track and analyze digital performance metrics, providing regular reporting and insights to leadership.
• Digital Marketing & Communications – d. Optimize content for search engine visibility, user engagement, and accessibility.
• Brand Management – a. Develop, edit, and distribute marketing collateral including brochures, flyers, newsletters, press releases, and presentations.
• Brand Management – b. Ensure all materials and communications align with CAN’s brand guidelines, tone, and messaging standards.
• Brand Management – c. Partner with creative services and external vendors on multimedia assets including video, photography, and graphics.
• Brand Management – d. Support storytelling initiatives by highlighting patient stories, program impact, and organizational achievements.
• Community & Event Marketing – a. Support marketing efforts for national and local community events, conferences, and health fairs.
• Community & Event Marketing – b. Develop promotional strategies and materials to drive attendance and engagement at events.
• Community & Event Marketing – c. Collaborate with the Community Engagement team to align outreach and marketing strategies with local initiatives.
• Community & Event Marketing – d. Assist in sponsorship activation and recognition through marketing and promotional deliverables.
• Data, Reporting & Evaluation – a. Maintain dashboards and reports to evaluate the effectiveness of marketing campaigns and strategies.
• Data, Reporting & Evaluation – b. Use data insights to refine targeting, improve outcomes, and support decision-making.
• Data, Reporting & Evaluation – c. Ensure compliance with nonprofit and healthcare marketing standards, including HIPAA and ethical communications guidelines.