Responsibilities

• Develop and execute integrated marketing campaigns acrossdigital, social, paid media, and offlinechannels, ensuring alignment with organizational priorities and brand voice.
• Partner with cross-functional stakeholders to define campaign goals,objectives,target audiences,and success metrics.
• Establish campaign KPIs and performance benchmarksto guide planning and inform optimization.
• Ensuretimelyexecution of keycampaigninitiatives, managing timelines, deliverables, and cross-team coordination.
• Lead thecreation of comprehensive, insight-driven campaign briefs by synthesizing:
• Campaign performance data
• Sales and market trends
• Audience researchand persona insights
• Stakeholder input
• Provide estrong strategic and creative insights that anchor the campaign’s messaging, value proposition, and channel mix.
• Ensure the campaigns address real audience needs while supporting business goals.
• Collaborate with the Senior Manager, marketing team, andexternalvendor partners to develop creative optimization strategies that improveperformance across channels.
• Analyze campaign results,industry trends, and audience behavior to refinemarketing strategiesandfutureexecution.

Requirements

• Minimum 8–10 years of professional experience in:
• Marketing campaign planning,execution, and optimization
• Developing creative marketing strategies informed by data and audience insights
• Managing and leading people, including team development and vendor oversight.
• Collaborating across functions such as sales, product,and creative teams.
• B2B marketing experience strongly preferred
• Agency experience preferred,particularly withcampaign developmentorcreative briefing
• Bachelor’s degree in business, marketing, communications,or equivalent experience.
• Strongstrategic thinking and theability to translateinsights into compelling campaign direction.
• Expertisein performance measurement, KPI development, and data-driven decision-making
• Strong communicationand presentation skills