Marketing Manager, CAHPS / HOS

Minnetonka, MN (Hybrid)

$89K/yr – $133K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and drive the marketing strategy to improve CAHPS/HOS and CMS Stars, turning insights into prioritized member engagement initiatives across care journeys.

Lead multi-channel campaigns to lift member experience metrics
Collaborate with CX, Digital, Quality, and Operations to align on priorities and activate initiatives
Define KPIs tying marketing activities to CAHPS/HOS outcomes and Stars performance

Job Description

Responsibilities

Develop and lead the marketing strategy to improve CAHPS and HOS performance across Medicare and Commercial/Individual lines of business
Translate CMS Stars measures, survey insights, and cut point trends into prioritized marketing and engagement strategies
Identify high-impact experience drivers and define targeted interventions across key moments in the member journey
Design and execute multi-channel marketing campaigns that improve member experience measures (e.g., access, communication, care coordination, health status)
Partner with Digital and CX teams to optimize key journeys (onboarding, getting care, ongoing engagement) that influence CAHPS/HOS outcomes
Develop member-facing messaging frameworks that drive clarity, trust, and satisfaction
Partner with Quality, Stars, Operations, Population Health, Provider teams, and Communications to align on priorities and activate initiatives
Influence experience improvements by connecting marketing insights to operational and provider-facing opportunities
Collaborate with provider engagement teams to support communication strategies that enhance member-provider interactions
Analyze CAHPS and HOS results, member feedback, and behavioral data to identify performance drivers and opportunities

Requirements

Bachelor's degree or equivalent experience in related field
7+ years of work experience beyond degree
Deep understanding with 3+ years of healthcare consumer behavior and member engagement strategies
Strong understanding with 2+ years of CMS Stars methodology, particularly Part C & D CAHPS / HOS measures

Preferred

7+ years of experience in healthcare marketing, member experience, or Medicare Stars / CAHPS / HOS-related strategy
Proven ability to translate data and insights into effective, measurable marketing strategies
Experience leading cross-functional initiatives and influencing outcomes without direct authority
Experience with segmentation, journey mapping, and omnichannel campaign execution
Strong analytical, communication, and storytelling skills with executive audiences
Knowledge of Medicare, Commercial, and Individual products and regulatory environments

Benefits

In addition to compensation, Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

Medica

🔹At Medica, we are a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, North and South Dakota and beyond-- we invest back into these communities and are proud of our longstanding relationships built over time there.🔹Medica's Community Giving Initiatives prioritizes support for early childhood and maternal health programs, food security, and mental health needs. 🔹We have invested millions of dollars and hundreds of volunteer hours to help our non-profit community partners.🔹In 2021, we formed a joint venture with SSM Health, and through that invested in Dean Health Plan. 🔹Medica and Dean Health Plan, both mission-driven health plans, have significant similarities in our histories, operations, cultures, and deep community commitment. 🔹Our new relationship is driven by technology, a mission driven vision, and innovation. 🔹Together we have an even greater opportunity to support the health care needs of members and patients, and to further enhance our provider relationships. 🔹For more information about Medica, click here: https://www.medica.com/our-story

Founded in 1975

Hopkins, Minnesota, USA

4.6K employees (138 in marketing)

www.medica.com