Marketing, Manager Brand Channels

Atlanta, GA (On-site)

Salary Not AvailableManager4+ years expFull time

Posted 4 months ago

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Job Summary

Drive GoTo Foods marketing partnerships and programs across channels to grow licensed product adoption.

  • Must-have: 4-7 years in consumer product/food marketing with track record
  • Own development and execution of marketing plans with channels and partners
  • Standout: cross-functional collaboration with culinary product teams and external agencies

Job Description

Responsibilities

  • Marketing Planning and Sales Support
  • Provides input to the Channels leadership team to develop specific marketing, plans and programs for initiatives and product launches to achieve desired objectives and targets.
  • Works with Sales teams to create marketing material for presentations/meetings to new and existing partners to showcase GoTo Foods value and potential/enhanced partnership opportunities; attends meetings as appropriate to gather information and share expertise.
  • Oversees the preparation for targeted tradeshows and events to ensure timely registration, proper submission of information and development of material that highlights GoTo Foods’ value.
  • Provides input on marketing budget and resources needed to deliver on agreed upon marketing plans.
  • Champions GoTo Foods with internal and external stakeholders (Franchisees, Partners and Internal team) and advances understanding and support for the added value created by strategically licensing and partnering in multiple marketing channels.

Requirements

  • Bachelor's Degree, preferably in marketing, advertising or related field
  • 4-7 years, Successful marketing/advertising work experience – consumer product and food industry experience
  • Demonstrated success in planning and implementing marketing and advertising plans to meet brand objectives
  • Experience leveraging social media to drive results
  • Experience with effective package design and labeling
  • Ability to travel 20% of the time

Preferred

  • Experience with effective package design and labeling
  • Experience leveraging social media to drive results
  • Strong working knowledge and skillset related to developing and executing marketing plans including electronic/social media
GoTo Foods logo

GoTo Foods

Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of June 30, 2025, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 6,900 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and over 65 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. The iconic GoTo Foods brands benefit from strong enterprise growth engines, including marketing, digital, technology and franchise sales & development to propel growth and brand performance. Please visit www.gotofoods.com and connect with us on LinkedIn to learn more. GoTo Foods is proud to be CertifiedTM by Great Place To Work®, the most definitive “employer-of-choice” recognition, and the only recognition based entirely on what employees report about their workplace experience for the second consecutive year. At GoTo Foods, we believe our people are our greatest asset. We foster a culture of innovation, collaboration, and growth, providing opportunities for every associate to develop their skills and thrive as part of a supportive team. Together, we’re powering our brands with the passion of our people—and we invite you to be a part of it.We welcome open dialogue and constructive feedback on this page. However, we reserve the right to hide or remove comments that are off-topic, repetitive or violate LinkedIn’s community guidelines. To maintain a respectful and productive space, we ask that all participants engage in good faith. For inquiries related to specific policies, please visit GoToFoods.com or contact our team directly at pressgroup@gotofoods.com

Founded in 2004
Atlanta, Georgia, USA
19K employees (151 in marketing)

Traffic Signals

Monthly Visitors
36.1K
Monthly Google Ads Budget
$6.9K
Traffic Source Mix
Search
38.2%
Direct
48.8%
Referral
9.6%
Social
2.1%
Paid
1.2%

Headcount Trend

Current headcount: ~19.2K

Marketing Team

Marketing Team Size
113 (1% of company)

Recent News