BathWorks Michigan

Marketing Manager

Grand Rapids, MI (Hybrid)

Salary Not AvailableManager5+ years expFull time

Posted 4 months ago

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Job Summary

Drive performance-focused marketing for BathWorks as a Marketing Manager to generate qualified leads and align with Sales.

  • Own and optimize campaigns to deliver qualified leads
  • Must-have: 5+ years of performance marketing with proven lead results
  • Standout: Cross-functional collaboration with Sales and Call Center to hit revenue goals

Job Description

Responsibilities
  • Drive and execute marketing campaigns that generate qualified leads
  • Own performance metrics like CPL, CPA, and conversion rates
  • Track results, identify gaps, and optimize what’s working
  • Prioritize high-impact projects and move quickly
  • Partner with Sales and Call Center teams to hit appointment and revenue goals
  • Test new lead sources, events, and partnerships
Requirements
  • 5+ years of performance-driven marketing experience
  • Proven track record of driving leads and measurable results
  • Strong analytical mindset with ownership of KPIs
  • Competitive, accountable, and action-oriented
  • Someone who takes pride in their work and impact
  • Experience in home improvement or home services is a plus
Preferred
    Benefits
    • Health and Dental Insurance after 60 days (BathWorks covers 65% of premiums)
    • Company-paid Vision and Life Insurance after 60 days
    • Optional coverage: Short-Term Disability, Critical Illness, and Accident Insurance after 60 days
    • PTO available from day one
    • 401(k) eligibility after 90 days
    • Employee discount after 1 year

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
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