Marketing Manager

Pasadena, CA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive marketing initiatives for Brookside at the Rose Bowl, coordinating creative output, campaigns, and partnerships across hospitality and club programs.

  • Own design and execution of materials and social channels.
  • Must-have: BA and 1–2 years related experience (or equivalent).
  • Standout: Hospitality-marketing background with independent initiative.

Job Description

Responsibilities

  • Creates and designs flyers, posters, website emails, newsletters, menus, brochures, creative copy, presentations, data entry, digital signage, and learns new applications as they may arise.
  • Manages social media outlets (Facebook, Twitter, Instagram, Google+, YouTube, etc.) working independently and along with our outside marketing vendors
  • Maintains the property’s brand standards and executes strategies developed to improve the awareness of the Club, its real estate offerings and communications.
  • Works with the Director of Marketing & Communications to achieve the approved business/marketing plans. Adjusts plans as necessary to optimize goals and objectives of the Department.
  • Assists in the development of member campaigns and communications to drive the awareness of events and social opportunities internally at the Club.
  • Participates in creating highly polished, inspiring presentations to be used for Club and Committee presentations.
  • Prepares marketing ROI analysis and key performance metric reporting.
  • Prepares marketing analytics to measure performance for prioritizing and optimizing all marketing campaigns, with a focus on spend efficiency.
  • Maintains relationships with key Club staff, Community Association staff and vendors to coordinate and manage marketing partnerships in conjunction with the Director of Marketing & Communications.
  • This job description is not an exclusive or exhaustive list of all job functions that an associate in this position may be asked to perform from time to time.

Requirements

  • Bachelor’s degree (BA); and one to two years related experience and/or training; or equivalent combination of education and experience.

Preferred

  • 2-4 years of marketing and/or communications experience, preferably in hospitality. College degree preferred.
  • Full-time work schedule predominately Monday through Friday, however, occasional evening, weekend and holiday work does occur. The individual must have a flexible schedule and availability.
  • Excellent writing, grammar and communication skills required to maintain high service standards and interact with members daily.
  • Proficient time-management skills, detail-orientation and strong follow through with a high level of accuracy is required.
  • A strong track record of working independently and proactively assisting in identifying bold and creative new initiatives.
  • Comfortable working in fast-paced, high-growth environments where multiple projects are ongoing at once, with different timelines and stakeholders (internal and external).
  • Strong analytical skills, communication and computer skills.
  • Familiarity with best practices and effective marketing and communications techniques in the club or hospitality industry.
  • Knowledge of or able to quickly learn different computer applications and internet modules including but not limited to Microsoft products, specialized club specific Apps, Adobe InDesign, internet sites, websites and club specialized software such as Jonas.
BallenIsles Country Club logo

BallenIsles Country Club

A premier gated community of privacy and prestige nestled in the heart of Florida's renowned Palm Beaches. Few country clubs in America offer golfers such a historic connection to the traditions of the game as BallenIsles. The three championship courses here were originally commissioned by John D. MacArthur in 1963 to serve as the home of the Professional Golfers' Association of America (PGA) and continue to this day to provide members with a wide variety of top-notch golfing experiences.Amid 1,300 pristine tropical acres, the tradition of great private clubs is flourishing in a community of 1,575 luxury homes, 54 holes of golf, 21 tennis courts 9 pickleball courts and a full breadth of outstanding amenities. BallenIsles' magnificent 115,000 square-foot clubhouse provides an elegant setting for member activities. A 62,000 sq/ft, Sports Complex including a Fitness Center, resort-style pool, full-service Cosmo & Company Spa & Salon highlights the Club's total commitment to a healthy member lifestyle. BallenIsles is at the heart of everything that makes Palm Beach Gardens famous for a rich, fulfilling lifestyle. With an average temperature of 75 degrees from November to April, it is easy to enjoy the myriad outdoor and cultural activities this area has to offer, including boating, fishing, water sports, theater, upscale shopping and evening entertainment. When it comes time for a getaway, Palm Beach International Airport is only a few minutes' drive.

Founded in 1963
Palm Beach Gardens, Florida, USA
213 employees (19 in marketing)

Traffic Signals

Monthly Visitors
8K
Traffic Source Mix
Search
28.9%
Direct
47.3%
Referral
5.8%
Social
16.5%
Paid
1.4%

Headcount Trend

Current headcount: ~217

Marketing Team

Marketing Team Size
19 (9% of company)
Median Career Experience
19 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
1