Marketing Manager, B2B2C Campaigns

USA (Remote)

$70K/yr – $90K/yrMid Level3+ years exp

Posted 4 weeks ago

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Job Summary

Own partner-focused campaigns across B2B2C and partner channels, driving asset creation, cross-functional launches, and continuous performance improvement.

  • Campaign Ownership: Manage B2B2C campaigns and partner initiatives from concept through execution.
  • Asset and Messaging: Build emails, landing pages, banners, and co-branded assets for partners and internal teams.
  • Performance and Collaboration: Track results, run tests, and coordinate with creative, ecommerce, and analytics to optimize outcomes.

Job Description

Responsibilities

  • B2B2C Campaign Development and Execution: Create and execute marketing campaigns for HSA Store® that reach consumers through partner channels and benefit platforms.
  • B2B Campaign Support: Support the creation of marketing campaigns that promote HSA Store® to partner organizations and benefit platforms.
  • Partner Marketing Assets: Develop marketing assets that partners can use within their benefit portals and member communications.
  • Campaign Performance and Optimization: Track campaign performance and analyze results across key metrics including engagement, conversion, and revenue impact.
  • Cross Functional Collaboration: Work closely with creative, ecommerce, growth marketing, and partner teams to bring campaigns to market efficiently.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or equivalent experience in a related field.
  • Minimum of 3 to 5 years of experience executing integrated marketing campaigns, ideally in ecommerce, digital marketing, or consumer brands.
  • Experience developing marketing assets including email campaigns, landing pages, and digital content.
  • Strong understanding of digital marketing and campaign execution.
  • Experience working with marketing automation tools and analytics platforms.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Strong collaboration skills and ability to work cross functionally with creative, ecommerce, and marketing teams.
  • Strong written and verbal communication skills.
  • A proactive mindset with the ability to execute campaigns and bring ideas to market efficiently.
  • Note: This is a partial list; applications may be considered with equivalent experience.

Benefits

  • Medical, Dental, Vision, and 401K with a company match
  • Dependent Care, FSA & HSA accounts
  • Paid Parental & Bonding Leave
  • Flexible PTO & office closure on all major holidays
  • Monthly wellness & internet reimbursements
  • Professional development including certification support & leadership coaching
  • Mental Health resources
  • 100% remote within the United States
  • Must be able to work EST hours
  • Additional benefits may apply
Health-E Commerce logo

Health-E Commerce

4.2 Glassdoor

FSAstore.com and HSAstore.com help everyday consumers and partners benefit better from their tax-free health benefits. With the largest selection of guaranteed FSA and HSA eligible products, intuitive educational resources and more, the two e-commerce platforms are streamlining the intersection of healthcare accounts, technology, and personal finance.

Founded in 2010
Dallas, Texas, USA
174 employees (32 in marketing)
83% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
13K
Traffic Source Mix
Search
26.4%
Direct
45.6%
Referral
5.8%
Social
20.2%
Paid
1.6%

Headcount Trend

Current headcount: ~175

Marketing Team

Marketing Team Size
23 (13% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 7 years ago

Funding History

  • Feb 2019
    Private Equity
  • Jan 2013
    Series Unknown

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