Leading the development and execution of Audit and Tax marketing strategies aligned with growth, service line, and revenue goals.
Partnering with practice leaders to advance go-to-market priorities and growth initiatives.
Collaborating with Industry marketing to shape go-to-market strategies.
Using AI-enabled tools to inform strategy, including competitive analysis, market research, audience insights, and campaign planning.
Leading the thought leadership strategy and editorial calendar for Audit and Tax content.
Overseeing content planning based on market trends, client needs, and business priorities.
Directing development of collateral, presentations, case studies, videos, and campaign assets.
Ensuring consistent brand voice, positioning, and messaging across channels.
Developing and execute strategic sponsorship and conference programs that drive visibility, engagement, and leads.
Identifying high-impact sponsorships, speaking opportunities, executive roundtables, and networking events aligned with growth, target audience, and ROI goals.
Requirements
Bachelor’s degree in marketing, Communications, Business, or related field required; MBA or advanced degree preferred.
7–10+ years of progressive marketing experience, including team leadership, ideally in accounting, consulting, professional services, or B2B environments.
Proven success in developing targeted marketing programs that drive growth and pipeline.
Strong experience leading thought leadership and content marketing initiatives.
Demonstrated expertise in multi-channel marketing strategy.
Experience partnering with business development on go-to-market initiatives in matrixed professional services firms.
Strong leadership, project management, communication, and stakeholder management skills.
Analytical mindset with experience using marketing metrics, CRM systems, and marketing automation platforms.
Ability to thrive in a fast-paced, matrixed organization while managing multiple priorities
Strong executive presence and presentation skills.