Responsibilities

• Lead integrated marketing initiatives for the Audit and Tax practice of a national accounting and advisory firm. This role develops and executes strategies that drive growth across the Audit and Tax service lines, including targeted marketing programs, thought leadership, ROI-focused conferences and sponsorships, and campaigns and materials that build brand awareness, strengthen market positioning, deepen client engagement, and accelerate pipeline development.
• Partner with practice leadership and subject matter professionals to translate technical and market insights into compelling go-to-market strategies that deliver measurable business impact.
• Lead the development and execution of Audit and Tax marketing strategies aligned with growth, service line, and revenue goals.
• Partnering with practice leaders to advance go-to-market priorities and growth initiatives.
• Collaborating with Industry marketing to shape go-to-market strategies.
• Using AI-enabled tools to inform strategy, including competitive analysis, market research, audience insights, and campaign planning.
• Leading the thought leadership strategy and editorial calendar for Audit and Tax content.
• Overseeing content planning based on market trends, client needs, and business priorities.
• Directing development of collateral, presentations, case studies, videos, and campaign assets.
• Ensuring consistent brand voice, positioning, and messaging across channels.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field required; MBA or advanced degree preferred.
• 7–10+ years of progressive marketing experience, including team leadership, ideally in accounting, consulting, professional services, or B2B environments.
• Proven success in developing targeted marketing programs that drive growth and pipeline.
• Strong experience leading thought leadership and content marketing initiatives.
• Demonstrated expertise in multi-channel marketing strategy.
• Experience partnering with business development on go-to-market initiatives in matrixed professional services firms.
• Strong leadership, project management, communication, and stakeholder management skills.
• Analytical mindset with experience using marketing metrics, CRM systems, and marketing automation platforms.
• Ability to thrive in a fast-paced, matrixed organization while managing multiple priorities
• Strong executive presence and presentation skills.

Preferred

• MBA or advanced degree preferred.

Benefits

• Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance.