Responsibilities

• Own the marketing strategy for launch and evergreen campaigns to ensure goals are aligned to brand goals and revenue targets
• Translate brand-level campaign themes into channel-specific strategies across email, paid, social, influencer, and loyalty
• Write and review campaign briefs, ensuring clarity on messaging, audience, deliverables, KPIs, and channel adaptations
• Partner with Sales, Product, and Creative to craft launch marketing angles, customer benefits, and storytelling arcs
• Lead creative testing strategy in partnership with Paid, CRM, and Creative (hooks, formats, messaging variations, offer framing, etc.)
• Manage and mentor Social, Influencer, and CRM roles, ensuring they hit KPIs and execute to brief
• Leads communication across OOH partners such as Beach House and OverCast
• Ensure each channel owner has a clear content & performance plan tied to campaign calendar
• Review and approve channel creative for brand alignment, accuracy, and messaging clarity
• Review live data, identify shifts needed, and reallocate focus if required

Requirements

• 5-7+ years of marketing experience
• 2+ years of experience of leading a team
• Comfort owning and tracking marketing budgets across paid, influencer, and creator spend
• Ability to analyze weekly KPIs, diagnose performance shifts, and make data-backed recommendations
• Strong background in developing multi-channel marketing strategies (email, social, paid, influencer, loyalty)