Responsibilities

• Responsible for managing day-to-day marketing planning and execution for key service lines and market-specific strategies. This position applies working knowledge of market research, analytics, and intelligence to develop plans that competitively differentiate the organization and ensure growth in volume, market share, share of spend, and brand awareness. This role builds strong relationships to advance the organization's strategic vision. In addition, this position actively participates in delivering outstanding customer service and maintaining respectful relationships with all stakeholders.
• - Provides direct employee management and assists with hiring, retaining, and developing teams and individuals; is responsible for motivating and mentoring a team of strategic, data-driven marketers to support AdventHealth business strategies.
• - Leads the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets/care communities within assigned region.
• - Develops and maintains meaningful physician relationships and creates effective physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborates with the appropriate teams on physician-to-physician marketing strategies; and/or provides effective market opportunities for lectures and events, and community relationships.
• - Manages and oversees websites related to the area of focus for updates or development; collaborates with the digital strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.
• - Works collaboratively with the creative team, providing clear objectives and goals, with timely feedback and reasonable deadlines for the development of effective deliverables.
• - Serves as a brand ambassador, ensuring that execution of national and local brand is consistently maintained across all areas to establish/improve overall awareness and perception; plans and executes health fairs and community events; negotiates and activates community sponsorships; and/or effectively manages community relationships, affiliations, and area partnerships.
• - Effectively manages service line/market-specific budgets, ensuring timely reporting and fiscal responsibility; completes projects and produces materials and/or events within established budget and time parameters.
• - Coordinates with the research team to develop market analysis and market research and obtains competitor, consumer, and/or physician knowledge to develop effective marketing plans, setting goals, strategies, and tactics to ensure operational business goals are met.
• - Monitors patient volume, market share, online engagement, and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile return on investment.

Requirements

• Ability to work independently utilizing effective problem-solving skills to develop and implement strategic marketing initiatives, seeking senior marketing leadership for guidance and support as needed. [Required]
• Proven management experience and advanced organizational skills with the ability to multi-task to meet objectives and deadlines in a fast-paced work environment. [Required]
• Intermediate knowledge and skills to effectively manage integrated marketing programs, to include: marketing planning; volume driving strategies; creative concepting and execution; corporate communications; digital and social media; development of media stories, effective project management, event planning; community sponsorships and outreach, and research analysis. [Required]
• Effective collaborator able to drive accelerated results through sharing of ideas and building strong cross- and inter-departmental relationships with executives, staff, physicians, and/or community partners. [Required]
• Strong presentation and writing/story-telling skills. [Required]
• Sound critical thinker with the ability to analyze data with attention to detail and accuracy in order to make strategic decisions and recommendations that produce measurable results. [Required]
• Intermediate experience in emerging digital media and technologies; proficient in social media platforms. [Required]
• Demonstrates proven ability to work well with others using tact and diplomacy. [Required]
• Consistent and effective project management and organization skills with continued focus on professional development. [Required]
• Advanced skills in Microsoft Office Suite, specifically Word, Excel and PowerPoint. [Required]

Preferred

• Management experience in healthcare marketing
• Previous experience in healthcare marketing

Benefits

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
• Paid Time Off from Day One
• 403-B Retirement Plan
• 4 Weeks 100% Paid Parental Leave
• Career Development
• Whole Person Well-being Resources
• Mental Health Resources and Support
• Pet Benefits