Marketing Manager (Adtech) at Verve | New York, USA | $110K/yr – $120K/yr

Verve

Marketing Manager (Adtech)

New York, USA (On-site)

$110K/yr – $120K/yrMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Go-to-Market planning and cross-functional collaboration for Verve’s US Marketplace ad products, with a focus on content and events that build leadership.

Own GTM planning for Marketplace ad products across buy- & sell-side in the US
Must-have: 3–5 years in B2B marketing or adtech product/field marketing
Standout: Partners with product marketing, BI, and industry bodies to shape thought leadership

Job Description

Responsibilities

Lead GTM planning for Marketplace ad products across buy- and sell-side in the US market
Partner with product marketing to scale tier 1 DSPs and publishers through targeted account-based initiatives, using a mix of paid and organic tactics
Collaborate with product marketing and BI to generate insights on consumer, buying, and selling trends for thought leadership
Identify content opportunities to build Verve’s category leadership and share of voice
Maintain a quarterly thought leadership catalogue and create short-form content (blogs, social posts) to support commercial teams
Oversee planning, programming, and execution of key local events along with sponsorships and speaking opportunities
Identify adhoc opportunities to collaborate with select partners, covering events, blogs, press releases, webinars and case studies
Manage relationships with IAB (US) and other industry bodies, overseeing content and event activation

Requirements

3-5 years of relevant work experience in B2B marketing, with at least a few years in product marketing or field marketing in the adtech industry
Experience with media agencies, ad marketplaces or demand side platforms managing buy or sell side relationships
Strong interpersonal skills, with the ability to influence and collaborate with leaders across departments
Exceptional verbal and written communication skills with a proven track record in content creation
Ability to analyze data to make informed marketing decisions

Preferred

Verve

3.2 Glassdoor

Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 22 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve is a subsidiary of Media and Games Invest (MGI).

Founded in 2020

New York, New York, USA

512 employees (47 in marketing)

verve.com

40% recommend to a friend

21% CEO approval