Responsibilities

• Curate and produce compelling content and imagery across all social media channels and digital platforms for the hotel with strong narratives that bring our brand to life.
• Develop partnerships and supervise visits with content creators, photographers and brands to amplify social awareness and increase the hotel’s followers and engagement across all social media channels.
• Report monthly on the KPI of social media activity with recommendations for tactical changes to improve on follower count and engagement.
• Create activations, campaigns and digital strategies to grow the property’s social media presence, drive bookings for the property and generate revenue for the outlets.
• Build, audit and optimize our hotels’ brand website, Microsite and all third party websites (OTA and others) to develop loyal customers, maximize search engine optimization, and drive revenue.
• Manage key digital marketing activities and the hotel’s email marketing strategy to drive lead generation, direct response and sales impact.
• Design, create, and produce visual assets within Fairmont brand guidelines for the following: in-house collateral; printed brochures, fliers, cards, and branded materials; digital display banners, e-blasts and promotional online content; presentations and content for client partnerships
• Liaise with Director of Marketing & Communications to assist with on-property needs, including but not limited to, the coordination and supervision of content creator and media visits, filming opportunities, press events, sustainability initiatives, along with the maintenance of media and influencer lists, photo and video libraries and coverage reports.
• Collaborate with the Food & Beverage team & Sustainability Committee to offer marketing support for community-based activations and events.