Responsibilities

• Develops and executes short- and long-term product marketing plans and programs across the Astronics AES product portfolio, ensuring alignment with overall business goals and Astronics brand strategies.
• Collaborates with Astronics Corporate Marketing and peer business unit marketers to align AES activities with shared Astronics standards, tools, templates, and guidelines while contributing content, input, and participation in corporate marketing programs and cross-business-unit initiatives.
• Supports revenue growth by developing and executing campaigns that generate awareness, engagement, leads, and customer opportunities; monitors and reports on campaign performance metrics to improve effectiveness.
• Works with Product Management and Business Development to identify and lead AES product marketing opportunities at trade shows, customer meetings, trade associations, seminars, and other industry events, including product focus, demo/display planning, messaging, positioning, and supporting materials.
• Manages AES social media and digital marketing activities, including content planning, campaign execution, advertising, scheduling, publishing coordination, and performance tracking in alignment with Astronics Corporate Marketing and brand standards.
• Identifies customer buying motivations, value drivers, market trends, and competitive dynamics through market research, customer insight, and competitive analysis.
• Collaborates with cross-functional teams across Astronics AES business lines to produce and maintain product data sheets, sales tools, brochures, presentations, website content, and other marketing collateral.
• Develops and maintains sales enablement tools and materials — including presentations, competitive battle cards, product positioning guides, and customer-facing messaging — to equip the AES sales and business development teams for customer engagements.
• Leads website content strategy and implementation for Astronics AES product lines, including product solutions, branding, support, and customer-facing content.
• Develops and executes strategies to ensure Astronics AES products and solutions are accurately and prominently represented across AI-powered search and discovery platforms, including managing the underlying content, data, and digital presence that feed these tools.

Requirements

• Direct experience in marketing, product marketing, product launch, or product promotion within an aerospace, defense, technical, industrial, or similarly complex B2B environment.
• Strong project management, organizational, and communication skills, with the ability to manage multiple priorities across product lines, departments, and stakeholders.
• Analytical mindset with the ability to use data, market insight, and campaign performance metrics to drive decision-making and optimize marketing effectiveness.
• Demonstrated ability to translate complex technical products and systems into clear, compelling customer-facing messaging and content.
• Strong creative judgment and visual communication skills, with the ability to guide the development of compelling, on-brand campaigns, messaging, presentations, imagery, and marketing materials.
• Ability to aggregate and convert product, customer, competitor, and market knowledge into successful marketing deliverables, including product literature, press releases, website content, advertising campaigns, sales tools, presentations, and social media content.
• Proficiency with social media platforms and advertising tools relevant to B2B marketing, such as LinkedIn Ads and LinkedIn Campaign Manager.
• Familiarity with AI-assisted marketing tools for content generation, campaign optimization, audience targeting, and search/discovery visibility.
• Experience working with presentation and content creation tools such as PowerPoint, Canva, or similar platforms.
• Self-motivated yet customer-focused; collaborative, adaptable, and comfortable operating in a cross-functional environment.

Benefits

• Health: Medical, dental, vision, disability, life insurance, FSA, HSA, voluntary life/AD&D, critical illness, accident prevention, and hospital indemnity.
• Financial: 401(k) & Employee Stock Purchase Plan.
• Work-Life Balance: Flexible hybrid work arrangements for eligible positions, Employee Assistance Program, and a supportive culture that values balance.
• Time Off: Generous PTO starting at 120 hours, plus 12 paid holidays.