Responsibilities

• Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.
• Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience.
• Work with B2B team and HQ, developing strong partnership to unlock additional opportunities for enhanced SMB campaigns.
• Manages the digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall marketing strategies.
• Develop and implement comprehensive tracking systems for all marketing campaigns.
• Maintains a 52-week marketing calendar, ensuring key inputs across SMB marketing initiatives.
• Generate detailed reports on campaign deliverables and KPIs to highlight areas of success and opportunities for improvement.
• analyzes site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey.
• Experience tracking and planning for site merchandising updates based on pricing, offer changes and available inventory.
• Partners with Product, Category Management, Marketing, and Engineering teams to launch new site features and align on marketing initiatives.

Requirements

• 7+ years of experience in ecommerce marketing operations
• Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms ie Adobe Analytics)
• Excellent analytical skills with the ability to interpret data and derive actionable insights
• Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels
• Experience working with marketing to drive eCommerce merchandising and sales
• Strong eCommerce experience required
• Proficiency in ecommerce platforms, data analytics tools, and CRM software
• Strong understanding of creative and copy design principles, to be able to direct development and provide ongoing recommendations and feedback for improvement to the creative agency
• Bachelor’s degree in Marketing, Communications, or related field, preferred
• Education: Bachelor’s degree in Marketing, Communications, or related field, preferred

Preferred

• Bachelor’s degree in Marketing, Communications, or related field, preferred
• Preferred experience in large retail eCommerce organizations
• Experience with ecommerce platforms, data analytics tools, and CRM software

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)