Responsibilities

• Own product marketing: positioning, messaging, and translating Coverflow's value into materials that resonate with a non-technical, relationship-driven insurance buyer.
• Own growth and demand generation: plan and run the channels that drive qualified pipeline, with conferences and events as a primary channel, from strategy through on-the-ground execution.
• Build and maintain sales enablement: case studies, one-pagers, proof points, and collateral that help the sales team convert what your channels generate.
• Drive and report on MQLs and pipeline-influencing metrics, treating your output as accountable to real business results, not just activity.
• Maintain baseline content and brand consistency (website, social, PR touchpoints) as needed to support the above, without letting it become the primary focus.
• Work directly with the CEO and COO to keep marketing priorities aligned with company-wide GTM goals.

Requirements

• 5+ years of B2B marketing experience, with demonstrated depth in product marketing and/or growth/demand generation specifically, not just general marketing exposure.
• A track record of owning pipeline-relevant outcomes (MQLs, event-driven meetings, campaign-sourced opportunities), and being able to speak to the numbers behind that track record.
• Experience planning and executing conference or event strategy, from budget and logistics through follow-up.
• Strong writer and communicator who can translate complex, technical value into clear, credible messaging for a non-technical buyer.
• Comfortable operating in an early-stage environment (seed to Series A) where you're building process, not just executing against one already in place.
• Genuinely wants an IC role: you should be motivated by doing the work directly, not by building and managing a team.
• Must be authorized to work in the U.S. without sponsorship.

Benefits

• Health, dental, vision, 401k
• Team lunches & snacks, transportation stipend, team off-sites, etc.