Responsibilities

• Assist in creating compelling content for various channels including websites, social media platforms, email campaigns, and print advertising.
• Support the management and execution of multichannel marketing campaigns across digital platforms such as Facebook Advertising, Google AdWords, and social media advertising campaigns.
• Help analyze web analytics reports using tools like Google Analytics and web analytics reporting to measure campaign performance and identify opportunities for optimization.
• Contribute to SEO strategies by researching keywords, optimizing content, and implementing best practices to improve organic search rankings.
• Collaborate with cross-functional teams including product management, sales, and creative teams to ensure cohesive marketing efforts aligned with business goals.
• Assist in managing marketing automation tools and CRM systems to streamline communication workflows and enhance demand generation marketing efforts.
• Support the creation of engaging copywriting content for blogs, newsletters, and promotional materials while maintaining brand voice consistency.
• Participate in market research activities to identify industry trends, competitor strategies, and new opportunities within e-commerce and B2B marketing sectors.
• Help coordinate marketing project management activities ensuring timely delivery of campaigns while adhering to budgets.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Business Administration, Communications or related field.
• Familiarity with digital marketing tools such as Google Analytics, Google AdWords, Facebook Advertising, WordPress, HTML basics, and Adobe Creative Suite (Photoshop, Illustrator).
• Knowledge of SEO best practices, content marketing strategies, social media marketing platforms, and email marketing campaigns.
• Experience with managing or supporting social media advertising campaigns and performance marketing initiatives is highly desirable.
• Strong copywriting skills with an ability to craft clear and engaging content tailored for diverse audiences.
• Demonstrated ability to analyze data-driven insights for decision-making purposes using web analytics reporting tools.
• Excellent organizational skills with the ability to manage multiple projects simultaneously in a team-oriented environment.
• Passionately about learning new digital marketing techniques with an eagerness to develop expertise in demand generation marketing and marketing automation tools.