Responsibilities

• Assist in conducting market research to identify industry trends, competitor activity, and customer needs
• Collect and analyze data from various sources to support marketing strategies and campaigns
• Support exhibition and trade show planning, including logistics coordination, materials preparation, and vendor communication
• Help manage pre-and post-event activities such as attendee tracking, follow-ups, and performance summaries
• Assist in gathering and organizing customer service data, including feedback, inquiries, and satisfaction metrics
• Support analysis of customer insights to identify opportunities for improved engagement and experience
• Help create reports, presentations, and summaries of research findings, event outcomes, and customer data
• Coordinate with marketing, sales, and customer service teams to align messaging and outreach efforts
• Maintain organized records of marketing materials, research data, and event documentation
• Provide general administrative support for marketing initiatives and campaigns

Requirements

• Currently pursuing a Bachelor’s degree in Marketing, Business, Communications, or a related field
• Strong research and analytical skills with attention to detail
• Proficiency in Microsoft Excel, PowerPoint, and general office tools
• Strong written and verbal communication skills
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment
• Organized and detail-oriented, especially when handling data and event logistics
• Ability to work both independently and collaboratively within a team
• Interest in marketing strategy, customer insights, and event coordination

Preferred

• Experience with surveys, data analysis, or customer feedback tools (academic or internship)
• Familiarity with CRM or marketing platforms (e.g., HubSpot, Salesforce, or similar)