Responsibilities

• Develop data‑backed customer personas using first‑party CRM data, third‑party geographic/property insights, behavioral data, reviews, and competitive intel.
• Gather qualitative feedback from branch managers, sales, and customer service teams to deepen persona accuracy.
• Translate customer insights into actionable recommendations that influence marketing strategy, messaging, seasonal timing, and featured services.
• Assist with budgeting, forecasting, and recurring marketing performance reporting.
• Coordinate with cross‑functional partners to maintain and optimize the marketing calendar.
• Own and manage recurring internal and external marketing meetings, ensuring clear agendas, follow‑ups, and progress tracking.
• Lead our marketing work management process, helping the team apply agile principles and improve day‑to‑day productivity.
• Identify opportunities where technology and AI can streamline workflows and help scale operations without adding headcount.
• Support the Brand & Customer Growth Manager with organic and boosted social content for both external audiences and internal teams.
• Support marketing and customer service with reputation management

Requirements

• Strong organizational and project management skills.
• A data‑driven mindset with the ability to analyze and interpret marketing metrics.
• Basic understanding of marketing performance tracking and reporting.
• Excellent verbal and written communication skills.
• Ability to work collaboratively in a team environment.
• Proficiency with Microsoft Office Suite or comparable tools.
• Bachelor’s degree in marketing, business, communications, or a related field — or equivalent experience.
• 0–2 years of experience in marketing, customer research, operations, or a related area.
• Demonstrated experience supporting marketing campaigns or projects (internships welcome).

Preferred

• Familiarity with third-party data providers (e.g., geographic/property or census‑based data) is a plus.

Benefits

• Room to Grow: Support to test bold ideas, learn new skills, and advance your career.
• Real Collaboration: Minimal red tape and a high‑trust environment where cross‑functional teamwork is the norm.
• Customer‑First Culture: We take exceptional care of our customers — and our team.
• Marketing Has a Seat at the Table: Your work directly influences company strategy and growth.
• 20 Years of Experience: A loyal, fast‑growing customer base built through sustainable growth.