Marketing Insights and Analytics Manager- AZ, CA, CO, NV, OR, TX, WA, or UT at Zions Bancorporation | Salt Lake City, UT | $101K/yr – $135K/yr

Zions Bancorporation

Marketing Insights and Analytics Manager- AZ, CA, CO, NV, OR, TX, WA, or UT

Salt Lake City, UT (On-site)

$101K/yr – $135K/yrManager6+ years expTemporary

Posted 7 weeks ago

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Job Summary

Own data-driven marketing analytics that translate complex findings into executive-ready narratives and direct campaign decisions.

Executive storytelling: connect data points to strategy and business impact for marketing leadership.
A/B testing and web analytics: design, run, and interpret tests and measurements to drive optimization.
Cross-functional liaison: align martech, growth, agency, and segment teams around data-driven goals.

Job Description

Responsibilities

Works under limited supervision to lead analysis on key marketing initiatives and prepares executive reports on campaign performance, customer engagement, and ROI to inform strategic decision-making and enhance marketing effectiveness.
The candidate must demonstrate a proven ability to translate complex analytical findings into a clear, persuasive narrative specifically for a marketing leadership audience. They need to be able to connect data points directly to campaign strategy and business impact.
A/B Testing Expertise: Must be able to design, execute, and analyze complex marketing tests.
Oversee public facing web properties, including controls on web page publishing, using analytics to measure results and inform strategy.
Act as liaison with martech, growth marketing, agency and segment marketing teams.

Zions Bancorporation

3.8 Glassdoor

Zions Bancorporation, N.A. is one of the nation's premier financial services companies with approximately $89 billion of total assets at December 31, 2024, and annual net revenue of $3.1 billion in 2024. Zions operates under local management teams and distinct brands in 11 western states: Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah, Washington and Wyoming. The bank is a national leader in Small Business Administration lending and public finance advisory services, and has been recognized by Coalition Greenwich with 233 Excellence awards for small business and middle market banking over the past 15 years.Zions Bancorporation’s common stock is traded on NASDAQ under the symbol ZION. The company is a member of the S&P 400 Mid-Cap and the NASDAQ Financial 100 Indices. The deposit insurance coverage for accounts at Zions Bancorporation, N.A. is the standard FDIC insurance limit for each account ownership category regardless of the Zions Bancorporation, N.A. division holding the account.

Salt Lake City, Utah, USA

4.1K employees (83 in marketing)

www.zionsbancorporation.com

69% recommend to a friend

79% CEO approval