Responsibilities

• AI & Innovation Research and evaluate AI‑driven opportunities to enhance social listening, sentiment analysis, trend detection, and insight generation.
• Assess emerging tools—including LLMs, NLP workflows, automation platforms, and advanced analytics solutions.
• Develop proof‑of‑concept pilots that apply AI to campaign monitoring, audience understanding, and insight automation.
• Present recommendations and an implementation roadmap to Marketing leadership.
• Social Listening & Insight Development Support ongoing social listening initiatives related to product launches, tentpole events, influencer activations, and brand campaigns.
• Identify shifts in sentiment, awareness, and purchase intent across priority SKUs and audiences.
• Conduct pre‑ and post‑campaign analyses tied to embargo lifts, paid media launches, and community moments.
• Translate social and community conversations into structured insight decks for executive‑level stakeholders.
• Dashboard Development & Data Visualization Design and build dashboards using internal data architecture (e.g., SQL‑based pipelines, Tableau, Power BI).
• Integrate data from social listening platforms, Google Analytics, paid media sources, and CRM datasets.

Requirements

• Familiarity with social listening platforms (Sprinklr a plus).
• Interest or background in AI technologies, NLP, automation tools, or insight generation workflows.
• Exposure to data architecture concepts, SQL environments, or marketing analytics infrastructure.
• Experience with dashboarding tools such as Tableau or Power BI.
• Strong analytical and problem‑solving skills, with the ability to interpret and simplify complex data.
• Excellent communication skills with the ability to present insights clearly and concisely.
• Organized, detail‑oriented, and comfortable working on multiple projects in a fast‑paced environment.
• Collaborative mindset and willingness to work cross‑functionally with diverse teams.

Preferred

• Experience with data warehouses, ETL processes, or database querying (SQL).
• Prior exposure to machine learning concepts, data science workflows, or AI model evaluation.
• Comfort working with large datasets, including cleaning, merging, and structuring data for analysis.
• Experience designing insight decks or delivering storytelling‑driven presentations for senior stakeholders.
• Understanding of sentiment analysis methodologies or social intelligence frameworks.
• Familiarity with Google Analytics, CRM systems, or paid media reporting.
• Ability to build automated workflows using AI tools, scripting, or no‑code automation platforms.
• Experience supporting campaign measurement or marketing research projects.

Benefits

• Intern Perks
• In addition to competitive pay and meaningful work, Hasbro Co-ops enjoy a range of perks designed to support well‑being, connection, and growth:
• Employee product discounts across Hasbro brands
• Paid time off, including a fully paid company‑wide summer break in August
• Volunteer Time Off: 4 paid hours per month to give back through the Team Hasbro volunteer program
• Access to learning and development resources throughout the summer
• Opportunities to connect with fellow Interns and Co-ops and employees across the company
• These benefits are part of our commitment to creating an inclusive, supportive, and engaging experience for early career talent.