Responsibilities

• Track leads, MQLs, opportunities, and conversions across segments, account tiers, and sources.
• Analyze funnel performance to identify conversion gaps and recommend solutions.
• Build and maintain marketing funnel dashboards and reports to support decision-making.
• Translate raw data and analytics into clear business insights and recommendations.
• Partner with marketing and sales development teams to understand pipeline challenges and improve lead quality, handoff processes, and conversion performance.
• Maintain and analyze marketing data to identify opportunities for growth, engagement, and targeting within the existing database.
• Support leadership with data-driven insights related to marketing performance and pipeline health.

Requirements

• Strong understanding of B2B marketing strategy and pipeline funnel mechanics.
• Prior marketing experience or background in marketing operations, demand generation, or growth marketing strongly preferred.
• Experience working with marketing analytics, dashboards, and funnel reporting tools.
• Proven ability to analyze marketing performance data and translate insights into strategic recommendations.
• Experience collaborating with sales development or revenue teams to improve pipeline performance.
• Strong program and project management skills, including managing timelines, stakeholders, and cross-functional initiatives.
• Ability to work between strategic planning and hands-on operational execution.
• Strong communication and facilitation skills with experience working with senior stakeholders.
• Advanced proficiency with spreadsheets and data analysis tools.

Preferred

• Ideal Candidate Profile
• Analytical thinker with strong marketing intuition.
• Highly organized program manager who can drive multiple initiatives simultaneously.
• Comfortable turning ambiguous ideas into structured plans and execution frameworks.
• Experienced working closely with senior leadership to support strategy and operational execution.
• Able to balance data analysis, marketing strategy, and operational coordination in a fast-moving environment.