Responsibilities

• Plan and execute marketing campaigns for VALA across social media, creator communities, email, video platforms, and paid advertising channels.
• Create and manage content calendars for platforms such as LinkedIn, X/Twitter, YouTube, TikTok, Instagram, Reddit, Discord, and relevant art or animation communities.
• Write clear, compelling copy for product updates, launch announcements, landing pages, newsletters, Gumroad/store pages, and promotional campaigns.
• Identify and contact artists, animators, YouTubers, streamers, educators, and indie developers who may be interested in trying or showcasing VALA.
• Help develop VALA’s brand positioning, including messaging for different audiences such as professional animators, hobbyists, indie game creators, students, and comic artists.
• Track marketing performance, including engagement, conversion, audience growth, campaign results, and user feedback.
• Support product launches, feature announcements, demo campaigns, community events, and early-access promotions.
• Gather insights from users and communities to help guide future marketing and product communication.

Requirements

• Experience in marketing, growth, content strategy, social media, creator outreach, or product marketing.
• Comfortable writing strong marketing copy and adapting tone for different audiences and platforms.
• Good understanding of digital artists, animators, game developers, content creators, or creative software users.
• Ability to take a technical or experimental product and explain why it matters in simple, exciting language.
• Proactive, organized, and comfortable working independently in a small company environment.
• Eye for what makes software appealing visually and emotionally, not just functionally.

Preferred

• Experience marketing creative tools, games, animation software, design software, plugins, SaaS products, or indie software.
• Experience with paid ads, SEO, email marketing, influencer outreach, Discord community building, or launch strategy.
• Familiarity with tools such as Blender, Krita, Clip Studio Paint, Photoshop, After Effects, Toon Boom, TVPaint, DaVinci Resolve, Unity, Godot, or Unreal Engine.
• Experience creating or coordinating short-form video content, tutorials, product demos, or creator-focused campaigns.
• Existing understanding of indie game development, animation communities, webcomics, YouTube art channels, or digital art culture.

Benefits

• Room to experiment with campaigns, community-building, creator partnerships, and unconventional marketing ideas.
• Early-stage company environment with potential to shape product’s audience, voice, and growth.