Responsibilities

• Own the full marketing lifecycle for luxury listings — from launch across social media and our website, through promotion, to closing-day buzz and celebration posts — at a magazine-quality standard
• Develop and execute marketing plans across social media, email, print, and paid digital, tailored to each property and our brand
• Manage our social media calendar and content (Instagram, Facebook, LinkedIn, TikTok/YouTube) — creative direction, copy, posting, and community engagement
• Coordinate all marketing vendors and partners: photographers, videographers, stagers, print companies, etc.
• Take property materials and transform them into polished, social media-worthy content (reels, posts, stories) — plus create graphics, brochures, and listing presentations in-house
• Leverage AI tools (ChatGPT, Canva AI, CapCut AI) to speed up content creation and property copywriting
• Run email marketing campaigns and manage CRM workflows/lead nurture
• Manage digital advertising (Meta & Google Ads) and oversee our website/SEO performance using GA4 and other analytics tools
• Plan and execute client events and open houses for high-net-worth clientele, and drive social media buzz and coverage before, during, and after each event
• Track and report on KPIs (engagement, leads, ROI) and maintain brand consistency across every touchpoint

Requirements

• 3–6 years of marketing experience, ideally in luxury real estate
• Bachelor's degree in Marketing, Communications, or related field preferred
• Based in or able to commute to Boca Raton, FL or willing to relocate to Boca Raton (this is strictly an on-site role 5 days a week)
• Sharp eye for luxury aesthetics and brand storytelling
• Extremely strong project management skills — able to juggle multiple listing launches at once
• Proficiency with Canva/Adobe Creative Suite, social platforms, CRM tools, and email marketing platforms
• Comfortable using AI-powered marketing tools to boost content output and efficiency
• Team player and a self-starter with excellent attention to detail

Benefits

• PTO